Google Adds Specialist

2LPA to 3LPA

On-Site

We are looking for a skilled Google Ads Specialist to manage and optimize paid advertising campaigns across Google platforms. The role involves driving ROI-focused strategies, analyzing performance data, and ensuring maximum visibility for our brand/products. Key Responsibilities Plan, execute, and optimize Google Ads campaigns (Search, Display, Shopping, Video). Conduct keyword research and manage bidding strategies. Create compelling ad copies and optimize landing pages for conversions. Monitor campaign performance using Google Analytics and Google Ads Manager. Implement remarketing strategies to re-engage audiences. Track KPIs such as CTR, CPC, CPA, and ROI. Stay updated with Google Ads trends and algorithm changes. Collaborate with marketing and design teams to align campaigns with overall strategy. Required Skills Strong knowledge of Google Ads, AdWords Editor, Keyword Planner. Expertise in PPC management and conversion optimization. Analytical skills with proficiency in Excel/Google Sheets. Experience with A/B testing for ads and landing pages. Excellent communication and reporting skills. Qualifications Bachelors degree in Marketing, Business, or related field. 6 months to 4 years of experience in managing Google Ads campaigns. Certification in Google Ads/Google Analytics preferred.

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