Google Ads and Performance Specialist (B2C E-Commerce)

About Penbrothers Penbrothers is an HR & remote talent management partner and one of the fastest-growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

About the Client

Our client is an innovator and market leader in engineered, easy-to-install shower systems designed for efficiency, durability, and performance. The company specializes in one-piece shower pans, integrated curbs and entrances, splash walls, and polyvinyl chloride drains, along with complementary products such as shelves, benches, niches, and ledges.

All products are designed to be Ready to Tile™, allowing installers to apply tile directly onto a leak-proof surface. This significantly simplifies the shower installation process for building professionals and contractors, reducing installation time and labor costs while delivering high-quality, customizable solutions for residential and institutional projects.

About the Role

We are seeking a data-driven Search & Paid Media Specialist to oversee paid media strategy and support ongoing SEO growth initiatives across the business.

This role is primarily focused on performance marketing and customer acquisition across Google, Meta, Microsoft, LinkedIn, and Amazon Ads, while also contributing to SEO strategy, technical audits, and content optimization efforts in collaboration with internal stakeholders and external partners.

The ideal candidate understands both e-commerce and B2B lead generation and is comfortable operating across multiple digital channels in a fast-moving environment.

What You’ll Do

Paid Media & Growth Marketing

● Manage and optimize paid campaigns across Google Ads, Meta, Microsoft Ads, LinkedIn, and Amazon Ads

● Oversee Search, Shopping, Performance Max, Display, and YouTube campaigns

● Develop audience targeting, retargeting, and keyword strategies aligned with both DIY consumers and commercial buyers

● Support expansion into commercial and hospitality verticals through LinkedIn advertising initiatives

● Monitor campaign performance and continuously optimize toward ROAS, CPA, and lead quality goals

● Reallocate budget toward high-performing campaigns and growth opportunities

SEO & Organic Growth Support

● Conduct ongoing SEO audits to identify technical issues, keyword opportunities, and site improvements

● Collaborate with content and creative teams on keyword-driven content initiatives

● Support optimization of product and category pages for both high-volume and high-intent search terms

● Partner with developers or external SEO resources when needed to implement technical recommendations

● Stay informed on AI-driven search trends and evolving SEO best practices

Analytics & Conversion Optimization

● Manage GA4 tracking, conversion attribution, and reporting dashboards

● Analyze customer journeys and identify opportunities to improve website conversion rates

● Support landing page optimization and A/B testing initiatives

● Translate marketing data into actionable insights for leadership

Cross-Functional Collaboration

● Work closely with Sales and Marketing leadership to improve lead quality and campaign alignment

● Partner with creative teams to develop ad assets, videos, graphics, and supporting content

● Coordinate campaign priorities with product launches and seasonal initiatives

What You Bring

• 4–6+ years of hands-on experience in digital marketing, growth marketing, or performance marketing, specifically managing US-market campaigns.
• Expertise in Google Ads (Non-Negotiable) : Proven ability to perform account audits, troubleshoot misconfigurations, and manage Search, Shopping, Performance Max (PMax), and Demand Gen/YouTube campaigns.
• E-Commerce & B2C Focus: Strong experience driving sales for B2C e-commerce or durable goods with longer customer consideration cycles.
• Platform Proficiency: Hands-on experience with Google Ads, Meta Business Suite, Bing Ads, and Google Analytics 4 (GA4).
• Data-Driven & Analytical: Ability to translate complex campaign data into simple, actionable insights and performance reports for leadership.
• Self-Starter & Collaborative: Ability to thrive in a flat, fast-moving environment and collaborate cross-functionally with Shopify web specialists and creative teams.

Nice-to-Have Experience

• SEO Knowledge: Fundamental understanding of SEO and content optimization principles (website updates and technical coding are handled by an internal team).
• Industry experience in home improvement, construction, manufacturing, or durable consumer goods.
• Exposure to LinkedIn Ads or Amazon Ads.