Google Ads & PPC Specialist

About the role

We are looking for an experienced Google Ads and PPC specialist to build, manage and optimise paid-search campaigns across a diverse portfolio of clients. This is primarily a hands-on Google Ads role, with a strong focus on Search campaigns. You should be comfortable working directly inside client accounts, analysing performance, identifying opportunities and making informed optimisation decisions. Experience with Performance Max, Shopping, Display, YouTube or Meta is highly regarded, but Google Search expertise is the essential requirement.

Key responsibilities

• Build, structure and manage Google Search campaigns from initial research through to launch and ongoing optimisation.
• Conduct keyword research and develop appropriate campaign, ad group and keyword structures.
• Review search terms, add negative keywords and continually improve traffic quality.
• Write and test responsive search ads, messaging and campaign assets.
• Select and optimise bidding strategies based on campaign objectives, conversion data and available budgets.
• Manage campaign budgets, pacing and allocation across multiple client accounts.
• Build and optimise Performance Max, Shopping, Display and YouTube campaigns where required.
• Analyse campaign performance and identify opportunities to improve lead quality, conversions, CPA and ROAS.
• Use GA4 and Google Tag Manager to implement, validate and troubleshoot conversion tracking.
• Prepare clear reports and translate performance data into practical recommendations.

About you

• Strong hands-on experience managing Google Ads campaigns, particularly Search.
• Demonstrated experience building campaigns from scratch rather than only reviewing or coordinating agency activity.
• A sound understanding of keywords, match types, search terms, negative keywords, Quality Score, ad relevance and bidding strategies.
• Experience optimising campaigns toward lead-generation or e-commerce outcomes.
• Confidence managing multiple accounts, budgets and deadlines simultaneously.
• Experience using GA4 to analyse campaign and conversion performance.
• Ability to explain campaign performance and recommendations clearly.
• Strong attention to detail and a reliable campaign QA process.
• Australian working rights and the ability to work regularly from our South Melbourne office.