Google Ads & SEO Specialist

Role: Part-Time Google Ads & SEO Specialist

Business: Ultimate Crane Trucks — Melbourne, Victoria

Hours: 80 hours per month (~20 hours per week)

Rate: From $10 AUD/hr — $800 AUD per month

⚠ Minimum 5 years hands-on Google Ads and SEO experience is non-negotiable. Experience with Australian local or service businesses is strongly preferred. Applications without Google Ads account examples, real results and local SEO case studies will not be considered. Mass directory submissions, PBNs or bought links are disqualifying.

About the Role

Ultimate Crane Trucks is an established Melbourne crane truck hire business serving construction, commercial and residential clients across two locations. We are looking for an experienced Google Ads and Local SEO Specialist to work directly with the business owner on driving qualified customer enquiries through paid and organic search.

The primary KPI is qualified customer enquiries — not impressions, traffic or vanity metrics. This person will be performance-managed against leads and revenue, and their work will be audited monthly by a search expert. If you are results-focused, experienced with Australian local service businesses and have a proven track record — this role is for you.

What You'll Be Doing

Google Ads

• Google Ads campaign optimisation — ongoing management and performance improvement
• Search-term analysis and negative keyword management
• 30 keyword/match-type strategy development and optimisation
• Conversion tracking setup and lead-quality analysis
• Audit existing Google Ads agency activity — identify wasted spend, poor search terms and opportunities
• Landing page optimisation for conversion rate improvement
• Weekly performance reporting — focused on qualified enquiries and cost per lead

Local SEO

• Google Business Profile optimisation for two Melbourne locations
• Google Business Profile content and image posting — 2 x per week per location
• Local keyword SEO — Melbourne crane truck hire and surrounding suburb targeting
• Quality backlink building — authoritative, relevant and editorial only. No directories, PBNs or bought links.
• WordPress on-page SEO — meta tags, content optimisation, internal linking and technical basics
• Google Search Console and GA4 — monitor, analyse and act on performance data
• Competitor research — identify gaps and opportunities in the local search landscape
• Weekly performance reporting — rankings, traffic quality and enquiry results

Content Writing

• Write 3 x 1,000 word articles per month for the Ultimate Crane Trucks website
• Generate content ideas independently — topics relevant to crane trucks, transport and lifting services for Australian customers
• Write in genuine Australian English — practical, informative and written for a trade audience
• Content must be original and human — AI-generated or thin content is disqualifying
• Review existing blog content for tone, style and standard before writing

Email Marketing

• Build an email marketing system from the existing Ultimate Crane Trucks customer database
• Design the email campaign structure, template and monthly content framework
• Write and send a monthly email to customers — informative, on-brand and relevant
• Manage the list, track open rates and optimise over time

Performance Management

⚠ This is an outcomes-based role. Work and impact will be audited monthly by an independent search expert against leads and revenue — not just rankings.

• Must be comfortable being held accountable to qualified enquiry and revenue metrics
• Must be able to demonstrate how their work directly contributed to leads and business outcomes
• Vanity metrics — impressions, traffic, rankings alone — are not sufficient measures of success
• Monthly audit by a search expert is part of the role — this is non-negotiable

What to Include in Your Application

• Cover letter — tell us about your Google Ads and local SEO experience with Australian service businesses
• Resume or LinkedIn profile
• Google Ads examples — accounts managed, approximate monthly ad spend, improvements in cost per lead or conversion rate
• Local SEO results — ranking improvements, GBP results and organic traffic growth for local service businesses
• Content writing sample — ideally Australian English, trade or service industry topic
• Backlink strategy explanation — how you build links. Be specific.
• Applications without Google Ads account examples and local SEO results will not be considered

Pay: From Php35,000.00 per month

Work Location: Remote