Google Ads Expert

About Nexus Hybrids

Nexus Hybrids is a full-service digital agency and software company with a team of 30+ across Sialkot (Pakistan), Rochdale (UK), and Woodbridge, VA (USA). We run performance marketing and build web, app, and custom software for clients across the US, UK, Gulf, and Pakistan markets. Paid search is one of our core growth levers, and we're looking for a specialist to own it.

The Role

We're hiring a Google Ads Specialist to plan, launch, and scale paid campaigns across Search, Performance Max, Display, and Shopping for our client portfolio. You'll own the full campaign lifecycle — from keyword and audience research to bidding, testing, budget management, and reporting — and be directly accountable for the numbers (ROAS, CPA, conversion volume) each account is targeting. You'll work closely with our creative, web, and account teams, and report to the Head of Performance Marketing.

Type: Full-time
Location: Sialkot (on-site) or remote
Experience: 2+ years in Google Ads

Key Responsibilities

• Plan and build campaigns across Search, Performance Max, Display, Shopping, and YouTube aligned to each client's goals
• Run keyword research, build tight ad groups, write high-performing ad copy, and manage negative keyword lists
• Choose and manage bidding strategies, budgets, and pacing; scale winners and cut waste to hit ROAS and CPA targets
• Set up and QA conversion tracking: Google Ads tag, GA4, Google Tag Manager, and enhanced conversions; diagnose and fix tracking gaps
• Test ad copy, assets, landing pages, and audiences; use experiments to prove what works before scaling
• Optimize for Quality Score, impression share, and search term relevance across accounts
• Monitor performance daily and act fast on spend anomalies, policy issues, or disapprovals
• Build clear reports and dashboards, and communicate results, insights, and next steps to clients and internal account managers
• Stay current on Google Ads updates, auction and policy changes, and best practices, and share learnings across the team

Requirements & Qualifications

• 2+ years managing live Google Ads campaigns with real budget responsibility
• Hands-on mastery of Search and Performance Max; solid experience with Display and Shopping
• Strong keyword research and ad copywriting skills, and a sharp sense of search intent
• Working knowledge of conversion tracking — Google Ads tag, GA4, GTM, and enhanced conversions — and how attribution actually works
• Comfortable reading data: can interpret ROAS, CPA, CTR, CPC, conversion rate, and impression share, and turn metrics into decisions
• Good written and spoken English for client-facing reporting and communication
• Organized and self-directed — able to manage multiple accounts and deadlines without being chased

Nice to Have

• Google Ads certifications (Search, Display, Shopping, or Measurement)
• Deeper GA4 and Google Tag Manager setup, UTM discipline, and server-side tracking
• Merchant Center and Shopping feed management (feed setup, troubleshooting, optimization)
• Experience with Meta Ads, TikTok Ads, or Microsoft Ads
• E-commerce background (Shopify, WooCommerce) and/or lead-gen for service businesses
• Reporting tools (Looker Studio, Supermetrics) and landing-page / CRO awareness
• Agency or multi-client experience across different industries and markets

What We Offer

• Competitive salary based on experience, with performance-based bonuses
• Exposure to international clients across US, UK, Gulf, and Pakistan markets
• Real ownership of accounts and budgets — not just button-pushing
• A fast-moving team where your wins are visible and growth is quick
• Flexible working: on-site at our Sialkot office or fully remote
• Support for learning, certifications, and tools you need to do the job well

How to Apply

Send your CV along with a short note on the Google Ads accounts you've managed — ideally with a few numbers: budgets handled, results delivered, and a result you're proud of. A portfolio, case study, sample dashboard, or Google Ads certifications are a strong plus.

Apply to [email protected] with the subject line “Google Ads Specialist — [Your Name].”

Pay: Rs30,000.00 - Rs90,000.00 per month

Work Location: In person