Google Ads Expert

Department

Digital Marketing

No. of openings

1

Location

bhopal

Qualification

Graduate in Marketing, Digital Marketing, Business Administration or a related field. Google Ads cer

Experience

2–4 years of hands-on experience in Google Ads campaign management, lead generation and performance

Responsibilities

• Plan, create and manage Google Search, Display, YouTube and App campaigns.

• Develop lead generation campaigns for stock market courses, demo classes and broking services.

• Conduct keyword research, competitor analysis and audience targeting.

• Optimize campaign performance to improve lead quality and reduce cost per lead (CPL).

• Manage campaign budgets, bidding strategies, ad scheduling and geographic targeting.

• Write compelling ad headlines, descriptions and calls to action.

• Set up and monitor conversion tracking using Google Tag Manager, Google Analytics 4 and Google Ads.

• Analyze campaign metrics, including CTR, CPC, CPL, conversion rate and ROAS.

• Create and test multiple ad creatives, landing pages and campaign variations.

• Monitor search terms and maintain negative keyword lists.

• Prepare weekly and monthly performance reports with actionable recommendations.

• Coordinate with the sales team to evaluate lead quality and improve lead conversion.

• Ensure advertising campaigns comply with Google Ads policies applicable to financial services and education.

Personality Traits

Analytical Thinking, Data-Driven Approach, Creativity, Problem-Solving Skills, Attention to Detail, Target-Oriented Mindset, Good Communication Skills, Time Management and Team Coordination.