Google Ads Expert (PPC Specialist)

Roles and Responsibilities

• Campaign Strategy & Setup: Plan and launch Google Ads campaigns from scratch,
• including Search, Performance Max, Display, YouTube, Local Services, and Shopping
• (as applicable), tailored to each client's niche and goals.
• Multi-Account Management: Simultaneously manage and optimize multiple live client
• accounts across different industries (clinics, nurseries, business services, cleaning
• companies, tours & travel, and more).
• Scaling Campaigns: Take campaigns from initial launch/testing phase through to scaled,
• stable performance, identifying when and how to increase budgets, expand keyword
• sets, and add new campaign types without losing efficiency.
• Performance Optimization: Continuously monitor CPL, CPA, ROAS, CTR, Quality Score,
• and conversion data; make data backed bid, budget, and creative adjustments.
• Keyword & Audience Research: Conduct in depth keyword research, negative keyword
• management, and audience targeting suited to UAE market behavior.
• Ad Copy & Asset Coordination: Write and test high converting ad copy and coordinate
• with the creative/content team for assets (images, videos, landing pages).
• Landing Page & Conversion Tracking: Set up and troubleshoot conversion tracking
• (Google Tag Manager, Google Ads conversion tags, call tracking) and flag landing page
• improvements to boost conversion rates.
• Reporting: Prepare clear, client ready performance reports and dashboards; explain
• results and next steps in a way non-technical clients understand.
• Client Retention & Upselling: Identify opportunities to expand service scope for existing
• clients, such as additional campaigns, budget increases, or complementary services,
• and communicate this clearly to the internal account management team.
• Staying Current: Keep up with Google Ads platform updates, betas, and industry best
• practices, and proactively apply new features that benefit client accounts.

Desired Candidate Profile

• 5-8 years of experience in Performance Marketing or related field.
• Proven track record of success in managing Google Ads campaigns with a strong understanding of its features and capabilities.
• Strong analytical skills with ability to interpret complex data sets and make informed decisions based on findings.
• Experience working in an agile environment, collaborating closely with clients or internal stakeholders.