Google Ads Manager

A ready-to-use Google Ads Manager (PPC Specialist) job description template tailored for hiring an in-house or agency specialist.

Job Title: Google Ads Manager / Senior PPC Specialist

Department: Performance Marketing

Reports To: Marketing Director / Head of Growth

Job Type: Full-time / Remote / Hybrid

Job Summary

We are seeking a data-driven, strategic, and execution-focused Google Ads Manager to lead and scale our paid search and display campaigns. In this role, you will be responsible for end-to-end strategy, setup, optimization, and budget allocation across Google Search, Performance Max, Display, and YouTube to maximize ROI and lower customer acquisition costs.

Key Responsibilities

Strategy & Execution

• Plan, launch, and optimize high-ROI campaigns across Google Search, Performance Max (PMax), Display, YouTube, and Shopping.
• Perform continuous keyword research, negative keyword auditing, match-type refinement, and competitor analysis.
• Structure campaigns logically to isolate intent, control costs, and capture high-converting B2B/B2C traffic.

Optimization & Bidding

• Manage budget allocation, automated bid strategies (tCPA, tROAS, Max Conversions), and CPC bid adjustments.
• Execute structured A/B testing on ad copy, extensions/assets, visual creative, and dedicated landing pages.
• Audit Quality Scores, landing page relevancy, and impression share to improve ad positioning and reduce CPL.

Analytics, Tracking & Reporting

• Configure and verify server-side tracking, GTM, Google Analytics 4 (GA4), and offline conversion tracking.
• Build automated client/executive performance dashboards tracking CAC, ROAS, Conversions, and LTV.
• Provide clear, actionable insights and strategic recommendations during regular performance reviews.

Qualifications & Requirements

• Experience: 4+ years of hands-on experience managing medium-to-large budget Google Ads accounts.
• Technical Mastery: Deep knowledge of Google Search, PMax, Display, Smart Bidding, and Google Tag Manager (GTM).
• Analytics: Advanced skills in GA4, Looker Studio, and conversion tracking implementations.
• Copywriting & Creative: Ability to write compelling, high-converting ad copy and guide creative direction for video/display assets.
• Certifications: Active Google Ads Search, Measurement, and Display Certifications (preferred).

Core Competencies & Key Performance Indicators (KPIs)

• Primary Metrics: Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), Cost Per Lead (CPL), and Conversion Rate (CVR).
• Traits: Strong analytical mindset, meticulous attention to detail, and ability to translate complex data into growth strategies.