Google Ads Manager

Job Overview

We are seeking a dynamic and results-driven Google Ads Manager to lead our digital advertising initiatives. In this role, you will develop, execute, and optimize paid search and social media campaigns across platforms such as Google Ads, Facebook Advertising. Your expertise in performance marketing and media performance analytics will drive impactful campaigns that enhance brand visibility, increase conversions, and maximize return on investment. This is an exciting opportunity for a passionate digital marketing professional to shape our online advertising strategy and deliver measurable results through data-driven decision making.

Duties

• Plan, implement, and manage comprehensive paid search marketing campaigns across Google Ads, and social media platforms including Facebook.
• Conduct detailed keyword research to identify high-performing keywords that align with campaign goals and target audiences.
• Optimize ad copy, landing pages, and bidding strategies to improve click-through rates (CTR), conversion rates, and overall campaign performance.
• Monitor media buying activities, manage marketing campaign budgets efficiently, and adjust bids to maximize ROI.
• Utilize web analytics tools such as Google Analytics and Google Tag Manager to track campaign performance, analyze user behavior, and generate insightful web analytics reports.
• Perform media planning and media buying with a focus on digital marketing channels to ensure effective allocation of advertising spend.
• Use SEO tools and SEM techniques to enhance organic visibility alongside paid efforts; leverage conversion optimization strategies for better results.

Qualifications

• Proven experience managing PPC (pay-per-click) campaigns using Google AdWords (now Google Ads), Facebook Advertising.
• Strong understanding of performance marketing principles, paid search marketing strategies, and social media management.
• Proficiency in web analytics reporting tools such as Google Analytics; experience with SEO tools is a plus.
• Skilled in keyword research techniques using various SEO tools; familiar with media planning software.
• Ability to manage budgets effectively in a search marketing role while maintaining high-quality campaign execution.

Join us as a Google Ads Manager if you’re eager to harness the power of digital advertising to drive business growth! We are committed to fostering an inclusive environment where innovation thrives through strategic media planning, meticulous budget management, and creative problem-solving in the fast-paced world of digital marketing.

Pay: $23.00 - $30.00 per hour

Expected hours: 16.0 – 30.0 per week

Work Location: In person