Google Ads Manager

Are you a results-driven Google Ads expert ready for high-impact ownership? Join our team and take command of the digital presence of one of our businesses, Seafood Factory Outlet, a growing seafood retail business based in Australia, while enjoying competitive pay and a flexible work-from-home setup.

This is a fantastic opportunity for a specialist to own, optimize, and scale robust Google Search, Display, and Video campaigns with the flexibility of a Work-From-Home (WFH) setup and a flexible schedule. The ideal candidate understands that success is not measured by clicks and impressions alone, but by generating qualified leads, increasing sales, and driving measurable business growth. You will take ownership of the entire customer acquisition journey, from campaign strategy and conversion tracking to website performance and sales outcomes.

Job Description

• Develop, launch, and manage robust Google Search, Display, and Video campaigns.
• Conduct continuous A/B testing, keyword research, and audience segmentation.
• Analyze performance data and report on campaign KPIs, providing actionable insights for optimization.
• Manage budgets effectively to achieve maximum ROI and meet CPA targets.
• Develop and implement strategies that generate qualified leads and contribute directly to increased sales revenue.
• Monitor and optimize the entire customer acquisition funnel, from ad click to conversion, ensuring campaigns produce tangible business results.
• Review website performance, landing pages, conversion tracking, and user experience to identify opportunities and issues affecting lead generation and sales.
• Work closely with the Web Development team and provide informed recommendations regarding website performance, tracking, user experience, and conversion optimization.
• Collaborate with stakeholders to align advertising strategies with business objectives and revenue targets.
• Leverage data, automation, and AI tools to improve efficiency, campaign performance, and decision-making.

Essential Qualifications

• Minimum of 3 years of hands-on experience managing medium to large-scale Google Ads accounts.
• Proven track record of driving significant improvements in performance metrics such as CPC, CTR, Conversion Rate, ROAS, lead generation, and sales growth.
• Expertise with Google Analytics, Google Tag Manager, conversion tracking, and bidding strategies.
• Strong understanding of website performance, landing page optimization, conversion tracking, customer acquisition funnels, and how these impact campaign success.
• Ability to analyze and identify website, tracking, or conversion issues that may affect lead quality, sales, and overall campaign performance.
• Bachelor's Degree in Marketing, Business, Communications, or a related field.
• Active Google Ads Certifications (preferred).
• Strong analytical and problem-solving skills with a focus on delivering measurable business outcomes.

Expected hours: 20.0 per week

Work Location: Remote