Google Ads Portfolio Manager – Performance & Optimization

We are looking for an experienced Google Ads Performance & Optimization Manager to take ownership of a large and growing portfolio of Google Ads accounts.

This is not a basic campaign-management role.

You will be responsible for actively managing, optimizing, scaling and reducing spend across 10+ Google Ads accounts and hundreds of individual ads/campaigns, with a strong focus on Display advertising.

We already have an internal system connected to our Google Ads accounts via API, giving us a centralized overview of performance and allowing us to manage and monitor the portfolio efficiently.

What we are missing is someone who actually gets into the accounts every day, understands what the data is saying, makes decisions, and continuously improves the portfolio.

What you will do

You will have hands-on responsibility for the day-to-day performance of our Google advertising portfolio.

Your responsibilities will include:

• Daily monitoring and optimization of multiple Google Ads accounts
• Managing 10+ Google Ads accounts simultaneously
• Managing and optimizing hundreds of individual ads
• Primarily working with Google Display campaigns
• Increasing budgets when campaigns are performing and scaling makes sense
• Reducing or stopping spend when performance deteriorates
• Identifying campaigns, ads, audiences, placements and targeting that are not producing sufficient returns
• Creating new ads and campaigns based on performance data
• Continuously testing new creatives, messaging, targeting and campaign structures
• Closing down underperforming campaigns rather than allowing them to waste budget
• Reallocating budgets between campaigns and accounts based on performance
• Identifying opportunities to scale profitable traffic
• Monitoring CPC, CTR, CPM, conversions, CPA, ROAS and other relevant performance metrics
• Looking for wasted spend and unnecessary budget leakage
• Reviewing placements and identifying poor-quality or irrelevant traffic
• Keeping campaigns, ads, targeting and budgets properly maintained
• Ensuring accounts do not become stagnant or neglected
• Performing regular account audits and identifying optimization opportunities
• Using data to make practical decisions rather than simply reporting numbers
• Working closely with our internal team and using our API-connected internal system to manage the wider portfolio

What we are looking for

We are looking for someone who is highly analytical, commercially minded and genuinely hands-on with Google Ads.

You should be comfortable looking at a large portfolio and asking:

“Where are we making money, where are we wasting money, and what should we change today?”

You should have:

• Strong hands-on experience with Google Ads
• Significant experience managing Display advertising
• Experience managing multiple accounts simultaneously
• Experience managing substantial advertising budgets
• Strong understanding of campaign optimization and budget allocation
• Excellent understanding of performance metrics and conversion data
• Experience creating and testing new ads
• Experience identifying and shutting down underperforming campaigns
• Experience scaling campaigns that demonstrate strong performance
• Strong understanding of audience targeting, placements and Display campaign optimization
• A very strong analytical mindset
• Excellent attention to detail
• The ability to work independently and make decisions without constant supervision
• A strong commercial understanding of profitability and return on ad spend

You should be the type of person who:

• Notices when an ad is spending money without producing results
• Does not wait for someone else to tell you what to optimize
• Checks performance every day
• Is comfortable making budget decisions
• Constantly looks for opportunities to improve performance
• Is not afraid to turn campaigns off
• Understands that saving $1,000 in wasted spend can be just as valuable as generating $1,000 in additional revenue
• Enjoys working with large amounts of data and many campaigns at once

Our setup

We have built an internal system that connects to our Google Ads accounts through API.

The system gives us centralized visibility across the portfolio and is designed to make managing a large number of accounts and campaigns significantly easier.

However, technology does not replace the need for an experienced Google Ads operator.

We need someone who can take the information from the system and turn it into daily actions and decisions:

Analyze → Decide → Optimize → Test → Scale → Reduce → Repeat.

You will therefore be working with both the Google Ads interfaces and our internal performance system.

Comfortable working with data, dashboards and technology.

What success looks like

Your job is ultimately to improve the economics of the advertising portfolio.

Success means:

• Less wasted advertising spend
• Better-performing campaigns
• Better allocation of budgets
• More profitable traffic
• Faster identification of underperforming ads
• Continuous creation and testing of new opportunities
• More efficient use of existing advertising budgets
• A portfolio that is actively managed rather than simply monitored

We want someone who can look at hundreds of ads and campaigns and quickly identify where attention is needed and where it is not.

This role is NOT for you if...

• You mainly create monthly Google Ads reports
• You prefer strategy meetings over hands-on optimization
• You only manage one or two small accounts
• You rarely make changes inside accounts
• You are uncomfortable making decisions based on performance data
• You need someone else to tell you what to optimize
• You have limited experience with Display advertising

We are looking for a doer.

Someone who will log in, see that something is underperforming, understand why, and fix it.

Nice to have

• Experience managing large Google Ads portfolios
• Experience with 10+ accounts
• Experience managing hundreds of ads
• Experience with API-connected advertising platforms
• Experience working with automated campaign-management systems
• Experience with high-volume advertising
• Experience with e-commerce, subscriptions, lead generation or performance marketing
• Google Ads certifications
• Strong Excel / Google Sheets skills
• Experience with automated reporting or data dashboards

Working style

We are a fast-moving company and value people who take ownership.

You will have significant autonomy and will be expected to actively manage the portfolio rather than wait for instructions.

We care much more about performance, decision-making and results than simply completing a checklist of tasks.

If you are someone who genuinely enjoys finding wasted spend, improving campaigns and scaling what works, we would like to hear from you.

How to apply

Please send us:

• A short introduction
• Your experience managing Google Ads accounts
• The approximate monthly advertising spend you have managed
• Your experience specifically with Google Display
• An example of a campaign or account you significantly improved. What was the problem, what did you change, and what was the result?
• How would you describe yourself as an employee? What type of working environment brings out your best performance?
• How do you normally work when you are given a large portfolio and very little day-to-day supervision? Walk us through how you organize your day and decide what needs your attention first.
• What is something your previous manager would say is one of your biggest strengths — and one thing you could improve?
• Your expected monthly salary/rate

Please do not send a generic CV without answering the questions above.

Pay: From Php62,000.00 per month

Benefits:

• Additional leave
• Flexible schedule
• Flextime
• Pay raise
• Work from home

Work Location: Remote