Google Ads SEA Manager

We are looking for an experienced Google Ads SEA Manager to take ownership of Paid Search accounts end to end - from setup through ongoing optimization. And to act as the go-to expert for campaign planning, structure, and performance. More senior profiles are welcome; the scope grows with the person.

Your responsibilities

Account setup & campaign structure

• Setting up Google Ads and Microsoft Advertising accounts, including defining the appropriate account and campaign structure
• Implementing campaigns across all relevant formats - Search, Performance Max, Shopping, Google Display, and YouTube / Video
• Defining the initial bidding setup and bid strategies
• Setting up campaign tracking (pixel plan, tracking QA) to agreed standards
• Building campaign reporting in Data Studio
• Running quality audits and translating findings into concrete recommendations
• Leveraging AI-assisted tooling (e.g. for copy and asset generation, auditing, and anomaly detection) to work faster and focus your time on the decisions that matter

Campaign monitoring & optimization

• Monitoring KPI performance and budget pacing against targets, and acting on deviations
• Managing and adjusting bid strategies
• KPI-driven optimization of targeting (keywords, audiences)
• Ongoing account hygiene (fixing faulty URLs, resolving disapprovals, structure checks)

Planning & recommendations

• Planning campaigns independently - formats, flights, timelines, structure, and bringing proactive recommendations
• Acting as a knowledgeable point of contact on feasibility, structure, and performance questions
• Turning account data and analysis into clear, actionable next steps

What we are looking for

• A degree (BA/MA) and at least 2 years of hands-on PPC/SEA experience, with the ability to run accounts independently (solid experience without degree will be also took into consideration)
• Strong analytical skills and a KPI-driven approach
• A confident communicator who can present recommendations clearly and act as a sparring partner
• Well-developed MS Office skills (especially Excel)
• A self-organized, accurate way of working, including solid time and project management
• Comfortable working with AI-assisted tools and able to judge their output critically
• Fluent in English

Nice to have

• First experience with Search Engine Optimization
• Basic/intermediate coding skills, especially JavaScript, HTML, and Google Ads Scripts
• Additional European languages (German, French, Spanish, Italian, etc.)

What we offer

As part of one of the largest independent and most creative digital agencies in Europe, and the leading digital communications agency in Germany, we offer:

• A young, talented, and ambitious team
• Competitive salary aligned with skills and experience
• Performance-based bonus system
• An exciting, challenging environment that supports professional growth and career development within the company
• Team-building activities, personal development programs, medical insurance, extra vacation days, and protection against local currency depreciation