Google Ads Specialist

Aliganj, Lucknow 2 Year Graduate, Postgraduate, Google Ads Certification ITES/Software

Job profile

The Google Ads Specialist will be responsible for planning, executing, monitoring, and optimizing paid advertising campaigns across Google platforms. The ideal candidate should have hands-on experience with Google Ads, keyword research, conversion tracking, performance analysis, and budget management to achieve client and company marketing objectives.

Roles & responsibilities

• Plan, create, and manage Google Ads campaigns, including:

  • Search Ads
  • Display Ads
  • Performance Max Campaigns
  • Shopping Ads
  • Video Ads (YouTube)
  • Remarketing Campaigns

• Conduct keyword research, competitor analysis, and audience targeting.

• Monitor campaign performance and optimize bids, budgets, and ad creatives.

• Track conversions and implement Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Ads conversion tracking.

• Analyze campaign data and generate actionable insights to improve performance.

• Perform A/B testing on ad copies, landing pages, and campaign strategies.

• Manage multiple client accounts while maintaining campaign efficiency and ROI.

• Prepare weekly and monthly performance reports for clients and management.

• Collaborate with SEO, Content, Design, and Development teams to improve campaign outcomes.

• Stay updated with Google's latest advertising features, policies, and industry trends.

• Ensure achievement of lead generation, sales, and revenue targets through paid campaigns.

Required skills

Strong understanding of PPC advertising strategies and performance marketing.

Experience with:

Google Ads

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Google Search Console

Looker Studio (formerly Data Studio)

Knowledge of conversion tracking, attribution models, and audience segmentation.

Strong analytical and problem-solving skills.

Excellent communication and reporting abilities.

Ability to manage multiple projects and meet deadlines.

Benefits

• 5 Days working, Competitive Salary Package
• Performance-Based Incentives
• Career Growth Opportunities
• Learning & Certification Support
• Collaborative and Innovative Work Environment
• Exposure to National and International Projects