Google Ads Specialist

Job Summary

We are looking for a Google Ads Specialist with strong expertise in Search Campaigns and a performance-focused mindset. The ideal candidate should have hands-on experience in managing, optimizing and scaling Google Ads campaigns with a strong focus on lead generation, conversions and ROI.

Key Responsibilities

• Plan, launch and optimize Google Search campaigns.
• Conduct keyword research, search-term analysis and negative keyword management.
• Create and optimize Responsive Search Ads (RSA).
• Manage bidding strategies, budgets, location and audience targeting.
• Monitor and improve key performance metrics such as CTR, CPC, CPA, conversion rate and ROAS.
• Manage Performance Max, Display and YouTube campaigns as required.
• Set up and monitor conversion tracking using GA4 and Google Tag Manager (GTM).
• Analyze campaign data and prepare regular performance reports.
• Continuously test and optimize ad copies, keywords, landing pages and bidding strategies.
• Identify opportunities to improve campaign performance and generate quality leads.
• Independently manage multiple campaigns and ensure efficient utilization of advertising budgets.

Requirements

• 4–6 years of hands-on experience in Google Ads / PPC.
• Strong expertise in Google Search Ads.
• Good understanding of PPC and conversion optimization.
• Hands-on experience with GA4, GTM and conversion tracking.
• Strong knowledge of keyword research, bidding strategies, audience targeting and campaign optimization.
• Strong analytical and problem-solving skills.
• Ability to independently manage and optimize multiple campaigns.
• Good understanding of campaign performance metrics and reporting.
• Experience with Performance Max, Display and YouTube campaigns will be an added advantage.

Prior experience in Healthcare / Hospitals / Clinics / Medical businesses will be an added advantage.

Pay: ₹600,000.00 - ₹720,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Work Location: In person