Google Ads Specialist

Schedule & Compensation

• Work Schedule: PST (Pacific Standard Time), 10:00 AM – 7:00 PM
• Work Setup: 100% Remote
• Salary Range: PHP 30,000 – PHP 50,000 per month (based on experience and performance)

About the Role

We are seeking a highly analytical and performance-driven Google Ads Specialist to fully own and scale our Google advertising ecosystem.

This role is strictly focused on Google Ads — including Search, Display, Performance Max, and remarketing. You will be directly accountable for improving ROAS, reducing CPA, and scaling profitable campaigns.

This is not a general digital marketing role. We are looking for someone who understands Google’s algorithm, bidding mechanics, intent-based targeting, and performance scaling at a strategic level.

What You’ll Do

Own Google Ads Performance

• Architect, launch, and scale campaigns across:
• Google Search (Brand, Non-Brand, Competitor)
• Performance Max
• Display Network
• Remarketing campaigns
• Build structured account frameworks aligned with business revenue goals.
• Implement and optimize smart bidding strategies (tCPA, tROAS, Maximize Conversions, value-based bidding).

Drive Measurable Growth

• Monitor campaign performance daily and take proactive optimization actions.
• Continuously improve:
• ROAS
• Cost per Acquisition (CPA)
• Conversion rates
• Qualified lead or revenue generation
• Conduct search term mining and negative keyword management.
• Reallocate budgets toward top-performing campaigns.
• Execute structured A/B testing of:
• Ad copy
• Landing page alignment
• Bid strategies
• Audience signals (for Performance Max)

Ensure Tracking & Attribution Accuracy

• Oversee proper implementation of:
• GA4
• Google Tag Manager
• Conversion tracking
• Enhanced Conversions
• Audit data accuracy and ensure reporting reflects real performance.
• Align paid traffic performance with CRM and sales outcomes where applicable.

Own Reporting & Scaling Strategy

• Deliver weekly performance summaries with clear action plans.
• Develop performance forecasts and scaling projections.
• Identify growth opportunities based on data trends and intent segmentation.

What We’re Looking For

Required Experience

• 2+ years of hands-on Google Ads experience.
• Proven track record managing and scaling monthly ad budgets.
• Strong expertise in:
• Search intent targeting and keyword clustering
• Account structure strategy
• Performance Max campaign optimization
• Smart bidding and automation strategies
• Remarketing funnel strategies
• Experience with GA4, Google Tag Manager, and advanced conversion tracking.
• Strong analytical skills with the ability to interpret data and drive decisions.
• Experience improving ROAS and reducing CPA in a performance-driven environment.

Nice to Have

• Experience in e-commerce or lead generation campaigns.
• Experience working with high AOV or competitive markets.
• Google Ads Certifications.
• Experience with landing page CRO collaboration.

Job Types: Full-time, Permanent

Pay: Php30,000.00 - Php50,000.00 per month

Benefits:

• Employee discount
• Opportunities for promotion
• Paid training
• Pay raise
• Promotion to permanent employee
• Work from home

Application Question(s):

• Can you work from Monday to Friday, 11 am - 8 pm in US PST?
• Are you available to start ASAP?
• Rate yourself from 1-10 (10 being the highest) in terms of being a fast learner.
• What is your previous salary, and how much do you recommend in case you are hired? (Must be in USD)
• Do you have any health issues working in a night shift role that may affect your schedule?
• Do you have any family members who have health issues that may require your help and it may affect your work?
• Are you 100% sure that you can commit to working the night shift schedule without any problems?

Work Location: Remote