Google Ads Specialist

Google & Meta Ads Expert – Freelance

We are looking for an experienced Performance Marketing Expert to manage and scale our Google Ads and Meta Ads (Facebook & Instagram) campaigns for our tutoring business.

Responsibilities:

• Plan, launch, and manage Google Search/Performance Max campaigns
• Manage Facebook & Instagram lead-generation campaigns
• Conduct audience, keyword, and competitor research
• Optimize campaigns for leads, CPL, conversion rate, and ROI
• Create and test ad copy, creatives, audiences, and landing-page strategies
• Set up and monitor conversion tracking using Google Tag Manager, GA4, and Meta Pixel
• Analyze campaign data and continuously improve performance
• Provide regular performance reports

Requirements:

• 2+ years of hands-on Google Ads & Meta Ads experience
• Strong lead-generation and conversion optimization skills
• Experience with tracking, analytics, and remarketing
• Proven ability to reduce CPL and scale campaigns
• Experience with education/tutoring businesses is a plus
• Must provide previous campaign results/case studies

Job Type: Freelance / Part-time
Work: Remote
Experience: 2+ years preferred

When applying, please share:

• Previous Google & Meta Ads results
• Campaigns/industries you have managed
• Typical monthly ad budgets handled
• Examples of CPL and conversion improvements

Expected hours: 10.0 per week

Benefits:

• Flexible schedule

Work Location: Remote