Google Ads Specialist

Role Description

We are looking for a PPC Executive with 6 months to 1 year of hands-on experience in managing paid advertising campaigns on Google Ads and Meta Ads (Facebook & Instagram). The candidate should have a basic understanding of campaign setup, keyword/audience targeting, performance monitoring, and campaign optimization.

Key Responsibilities

• Assist in planning, setting up, and managing Google Ads and Meta Ads campaigns.
• Create and manage campaigns across Google Search, Display, and Meta Ads based on business requirements.
• Conduct basic keyword research and audience research for campaign targeting.
• Prepare ad copies and coordinate with the creative team for ad banners, images, and videos.
• Monitor campaign performance regularly and track key metrics such as CTR, CPC, CPA, conversions, and ROAS.
• Make basic campaign optimizations based on performance and budget.
• Assist in setting up and monitoring conversion tracking using Google Analytics, Google Tag Manager, and Meta Events Manager.
• Conduct basic A/B testing of ad copies, creatives, and audiences.
• Prepare weekly and monthly campaign performance reports.

Requirements

• 6 months to 1 year of hands-on experience in PPC / Paid Marketing.
• Basic practical experience with Google Ads and Meta Ads.
• Understanding of Google Search Ads, Display Ads, and Meta Ads.
• Basic knowledge of keyword research, audience targeting, and campaign optimization.
• Familiarity with Google Analytics, Google Tag Manager, and Meta Business Manager is preferred.
• Good communication and reporting skills.
• Willingness to learn and work with different campaign objectives and industries.
• Bachelor's degree in Marketing, Business, or a related field is preferred.

Pay: ₹10,000.00 - ₹15,000.00 per month

Work Location: In person