Google Ads Specialist

Full Job Description

The Digital Elites is looking for an experienced and results-driven Google Ads Specialist to plan, manage, and optimize paid advertising campaigns for our clients. The ideal candidate should have strong hands-on experience managing Google Ads campaigns targeting the USA, Canada, and UAE markets, with a solid understanding of these markets, audience behavior, and performance benchmarks.

The candidate should be comfortable managing advertising budgets, analyzing campaign performance, and developing strategies that improve lead generation, conversions, and return on ad spend.

Job Responsibilities

• Plan, create, manage, and optimize Google Ads campaigns targeting the USA and Canadian markets.
• Manage Search, Display, YouTube, and Performance Max campaigns based on client objectives.
• Conduct keyword research, search-term analysis, competitor research, and audience targeting for North American markets.
• Develop relevant ad copy, headlines, and ad assets to attract the right audience and improve campaign performance.
• Monitor and optimize key metrics, including CTR, CPC, CPA, conversion rate, and ROAS.
• Manage campaign budgets, bidding strategies, location targeting, and scheduling according to campaign goals and target-market time zones.
• Develop remarketing strategies and audience segments to improve conversions and re-engage potential customers.
• Conduct A/B testing of ad copy, creatives, landing pages, and bidding strategies.
• Set up, monitor, and troubleshoot conversion tracking using Google Ads, Google Analytics 4 (GA4), and Google Tag Manager (GTM).
• Analyze campaign data, identify performance gaps, and implement improvements to achieve agreed KPIs.
• Prepare regular performance reports with clear insights and actionable recommendations for management and clients.
• Collaborate with the SEO, social media, and web development teams to support overall marketing objectives.
• Stay updated with Google Ads features, advertising policies, and performance marketing trends.

Skills Required

• 3–5 years of hands-on experience managing and optimizing Google Ads campaigns.
• Practical experience running campaigns targeting the USA and Canada.
• Strong understanding of keyword research, audience targeting, geo-targeting, and campaign scheduling for North American markets.
• Proficiency in Google Ads, including Search, Display, YouTube, and Performance Max.
• Working knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Keyword Planner.
• Experience with remarketing, conversion tracking, and campaign attribution.
• Strong understanding of bidding strategies, budget optimization, and performance marketing metrics.
• Ability to analyze campaign data and make data-driven decisions.
• Strong analytical, problem-solving, communication, and reporting skills.
• Ability to manage multiple campaigns and meet deadlines.

Required Qualifications

• Demonstrated experience managing Google Ads campaigns and achieving measurable results.
• Google Ads Search certification; Display certification is an advantage.
• Experience managing advertising budgets in USD.
• Familiarity with landing page optimization and conversion rate optimization (CRO).
• Experience with lead generation or e-commerce campaigns targeting international markets.
• Ability to work independently and collaboratively in a team environment.

Other Benefits

• Competitive salary based on experience and skills.
• Opportunity to work with a dynamic and collaborative team.
• Friendly and collaborative work environment.
• Professional development and learning opportunities.
• Exposure to international clients and performance marketing campaigns.

Job Working Hours

Monday to Friday: 10:00 AM – 7:00 PM

Pay: Rs75,000.00 - Rs100,000.00 per month

Work Location: In person