Google Ads Specialist

About Ezyschooling

Ezyschooling is India’s leading school admission platform, helping parents discover, compare, and apply to the right schools. We use technology, data, and expert counselling to simplify the school admission journey.

Job Overview

We are looking for a results-driven Google Ads Specialist with hands-on experience in managing and optimizing paid advertising campaigns. The ideal candidate should have a strong understanding of Google Ads, lead generation, campaign performance analysis, and conversion optimization to drive quality leads and achieve business goals.

Key Responsibilities

• Plan, create, manage, and optimize Google Ads campaigns to generate high-quality leads and conversions.
• Manage Search, Display, and Remarketing campaigns based on business requirements.
• Conduct keyword research, competitor analysis, and audience targeting.
• Monitor campaign performance and optimize budgets to improve results.
• Track key metrics such as Cost Per Lead (CPL), Cost Per Acquisition (CPA), conversion rate, and Return on Ad Spend (ROAS).
• Conduct A/B testing of ad copies, keywords, landing pages, and bidding strategies.
• Analyze campaign data and prepare regular performance reports.
• Identify opportunities to improve lead quality, reduce acquisition costs, and increase conversions.
• Set up and monitor conversion tracking using Google Analytics, Google Tag Manager, and related tools.
• Collaborate with the content and design teams to improve ad creatives and landing page performance.
• Stay updated on Google Ads features, advertising policies, and industry best practices.

Requirements

• 2–4 years of relevant experience in Google Ads and performance marketing.
• Strong hands-on experience with Google Search Ads and campaign optimization.
• Good understanding of keyword research, bidding strategies, audience targeting, and remarketing.
• Knowledge of Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.
• Strong analytical skills and proficiency in Excel or Google Sheets.
• Ability to analyze data, identify trends, and make data-driven decisions.
• Understanding of lead-generation funnels and conversion optimization.
• Good communication skills and a proactive approach to problem-solving.

Interested candidates can share their updated resume or contact the recruitment team.

WhatsApp: 9990072472
Email: [email protected]

Pay: ₹30,000.00 - ₹45,000.00 per month

Benefits:

• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person