Google Ads Specialist

Job Overview

We are seeking a dynamic and results-driven Google Ads Specialist to lead our paid search marketing initiatives. In this role, you will develop, execute, and optimize comprehensive advertising campaigns across Google Ads and other digital platforms to maximize ROI and drive targeted traffic. Your expertise in SEM (Search Engine Marketing), media planning, and data analytics will be essential in crafting strategies that elevate brand visibility and generate measurable results. This paid position offers an exciting opportunity to work within a fast-paced digital marketing environment where your skills directly impact business growth.

Responsibilities

• Design, implement, and manage Google Ads campaigns, including Search, Display, Shopping, and Video ads, ensuring alignment with marketing goals.
• Conduct thorough keyword research using SEO tools and analytics platforms to identify high-performing keywords that enhance campaign effectiveness.
• Optimize ad copy, landing pages, and bidding strategies to improve click-through rates (CTR) and conversion rates.
• Monitor campaign performance using Google Analytics, Microsoft Ads (formerly Bing Ads), and other web analytics tools to gather insights and refine strategies.
• Manage marketing campaign budgets efficiently across multiple platforms such as Google AdWords, Bing Ads, Twitter Ads, and social media advertising channels.
• Analyze media performance data through web analytics reporting tools and pivot tables to inform data-driven decision making.
• Collaborate with cross-functional teams on media planning, media buying, and media performance analytics to ensure cohesive campaign execution.
• Implement conversion optimization techniques using tools like Google Tag Manager and DoubleClick to enhance user engagement and ROI.
• Track key performance indicators (KPIs) related to paid search marketing campaigns while managing multiple projects simultaneously.

Skills

• Proven experience in PPC campaign management with a strong understanding of SEM strategies across Google Ads, Microsoft Ads, and Bing Ads platforms.
• Expertise in digital marketing channels including paid search marketing, social media management, social media advertising (Twitter Ads), and affiliate marketing.
• Proficiency in keyword research tools, SEO tools, web analytics platforms like Google Analytics, and web analytics reporting methods.
• Strong analytical skills with the ability to interpret complex data sets using spreadsheets (including pivot tables) for media performance analytics.
• Knowledge of budgeting principles for managing marketing campaign budgets effectively while maintaining ROI focus.
• Familiarity with SEO techniques such as SEO tools and conversion optimization practices to support integrated marketing efforts.
• Experience with media planning, media buying, media performance analysis, and managing large-scale marketing campaign budgets.
• Technical skills in Google Tag Manager for tracking user interactions and optimizing campaigns accordingly.
• Excellent communication skills for collaborating with teams on digital marketing strategies and presenting insights clearly.

Join us as a Google Ads Specialist if you’re passionate about leveraging cutting-edge digital advertising techniques to drive measurable success!

Pay: $90,000.00 - $112,000.00 per year

Benefits:

• 401(k) 5% Match
• Gym membership
• Health insurance
• Unlimited paid time off

Work Location: Remote