Google Ads Specialist

GoKite Travel & Tours is hiring a Google Ads Specialist with 3–5 years of hands-on experience running and optimizing paid search campaigns. You’ll bring solid expertise in Google Ads, performance marketing, lead generation, and campaign optimization, ideally from the travel, tourism, or service sector.

What You’ll Do

• Plan, launch, manage, and optimize Google Ads campaigns across Search, Display, Performance Max, and YouTube.
• Research keywords, analyze competitors, and refine audience targeting to boost campaign results.
• Oversee budgets, bids, ad positions, and overall account health.
• Write engaging ad copy and continuously test headlines, descriptions, and landing pages.
• Track key metrics including CTR, CPC, conversion rate, CPL, ROAS, and ROI.
• Analyze campaign data to uncover opportunities that increase conversions and lower cost per lead.
• Set up and maintain conversion tracking through Google Ads, GA4, and Google Tag Manager.
• Deliver regular performance reports with clear, actionable insights for the marketing team.
• Collaborate with the content, design, sales, and marketing teams to keep campaigns aligned with business goals.
• Run A/B tests and apply data-driven strategies to keep improving results.
• Keep up with Google Ads updates, PPC trends, and industry best practices.

What We’re Looking For

• 3–5 years of proven experience in Google Ads, PPC, or performance marketing.
• Hands-on expertise with Search, Display, Performance Max, and YouTube Ads.
• Strong grasp of keyword research, bidding strategies, audience targeting, and campaign optimization.
• Working experience with GA4, Google Tag Manager, and conversion tracking.
• Sharp analytical and problem-solving skills.
• A track record in lead generation and performance-driven campaigns.
• Proficiency in Excel/Google Sheets and reporting tools.
• Excellent communication and teamwork skills.
• Nice to have: Experience in travel, tourism, hospitality, or e-commerce.