Google Ads Specialist — Optometry Practice (Contract, Remote)

Google Ads Specialist (Contract / Freelance / Remote)

Solaire Vision

About the Role

Solaire Vision, an optometry practice with two locations in Northern Virginia (Herndon and Oakton), is hiring an experienced Google Ads Specialist to manage and grow our paid search program. We already run Google Ads in-house with solid results — we're not looking for someone to maintain the status quo. We want a specialist who can come in, evaluate what's working, and meaningfully outperform our current results.

This is a contract, hourly-billed engagement with an initial 3-month structure and potential for ongoing work based on performance.

Responsibilities

• Audit, rebuild, and manage Google Ads Search campaigns for a multi-location optometry practice
• Own conversion tracking accuracy, including enhanced conversions and non-branded conversion measurement
• Develop and refine keyword strategy, ad copy, negative keyword lists, and bidding strategy
• Report on performance with a focus on non-branded lead volume and true cost per conversion — not vanity metrics
• Provide monthly written reporting and strategic recommendations

Engagement Structure & Anticipated Hours

• Month 1 (Build): 20–30 hours
• Month 2 (Early Optimization): 8–15 hours
• Month 3+ (Maintenance): 4–10 hours/month

Candidates will be asked to quote their anticipated hours for each phase as part of the interview process.

Qualifications

• Demonstrated experience managing Google Ads Search campaigns with measurable results
• Healthcare or medical industry experience strongly preferred; optometry experience a significant plus
• Luxury retail marketing experience a bonus, not required
• Experience with other paid platforms (e.g., Meta Ads) welcome but not a substitute for strong Google Ads expertise — Google Ads is the primary focus of this role
• Fluency in conversion tracking setup and honest performance reporting (ability to distinguish genuine non-branded lead growth from tracking or branded-term manipulation)

Compensation

• Hourly rate: $45/hour
• Compensation structured around the estimated hours per phase above

Application Process

To apply, please submit your résumé. Shortlisted candidates will be invited to a brief screening call.