Google Ads Virtual Assistant

Job Summary:
We're expanding our team with an experienced Google Ads PPC Specialist to own paid search for our Shopify store. Your first priority is auditing, restructuring, and scaling our direct-to-consumer campaigns to improve conversion rates and grow revenue. After D2C performance targets are met, the role extends into building and scaling our B2B and industrial OEM lead generation campaigns. The ideal teammate is analytical and proactive, and comfortable owning both the strategy and the hands-on execution.

Key Responsibilities:

• Audit, restructure, and scale current Performance Max, Google Shopping, and Search campaigns to lift revenue and conversion rates
• Fine-tune the Google Shopping product feed, including titles, attributes, categories, and custom labels, to capture high-intent traffic
• Put negative keyword strategies and placement exclusions in place to stop wasted ad spend
• Audit and upgrade conversion tracking across GA4 and Enhanced Conversions to guarantee accurate purchase attribution
• Design and launch targeted B2B and OEM campaigns that bring in qualified leads, form fills, and RFQs
• Establish strict campaign and audience segmentation between consumer search traffic and business buyers
• Improve B2B lead funnels to lower cost per acquisition and raise lead quality
• Carry out ongoing keyword, search term, auction insight, and Performance Max creative asset optimizations
• Prepare performance reports covering key metrics, learnings, and strategic recommendations for budget scaling
• Share timely updates on performance shifts, strategy adjustments, and growth opportunities

Mandatory Skills:

• 4+ years actively managing Google Ads for Shopify e-commerce stores, including Performance Max, Google Shopping, and Search
• Proven record of directly raising D2C conversion rates and revenue efficiency
• Strong understanding of D2C e-commerce funnels and buyer behavior
• Experience with B2B demand generation and lead generation funnels
• Technical fluency with GA4, UTM parameters, tags, Enhanced Conversions, and remarketing
• Hands-on experience with SEMrush, SimilarWeb, or Google Keyword Planner for keyword gap analysis
• Strong data analytics skills and the ability to turn campaign data into clear decisions
• Well-organized, trustworthy, and capable of independent work
• Strong written and verbal communication skills

Preferred Skills:

• Experience marketing arts, crafts, or DIY consumer products
• Background in or knowledge of OEM and industrial markets
• Experience with B2B lifecycle marketing
• Familiarity with conversion rate optimization and landing page testing
• Ability to balance several campaign priorities at once

Why Join Us:
This is a high-impact role measured in revenue and efficiency gains, not activity. You'll have genuine ownership over strategy and budget decisions, and the role can expand as results come in. If building campaigns from the data up and watching the numbers move excites you, you'll find plenty of room to do your best work here.