Google Ads Virtual Assistant

Job Summary:
We're staffing up with an experienced Google Ads PPC Specialist to own paid search for our Shopify store. The immediate priority is auditing, restructuring, and scaling our direct-to-consumer campaigns to improve conversion rates and grow revenue. When D2C performance targets are met, the role expands into building and scaling our B2B and industrial OEM lead generation campaigns. The candidate who'll thrive here is analytical, proactive, and comfortable owning both strategy and hands-on execution.

Key Responsibilities:

• Audit, restructure, and scale current Performance Max, Google Shopping, and Search campaigns to grow revenue and conversion rates
• Optimize the Google Shopping product feed, including titles, attributes, categories, and custom labels, to capture high-intent traffic
• Put negative keyword strategies and placement exclusions in place to stop wasted ad spend
• Review and upgrade conversion tracking across GA4 and Enhanced Conversions to make purchase attribution accurate
• Build and launch targeted B2B and OEM campaigns that generate qualified leads, form fills, and RFQs
• Keep campaign and audience segmentation strict between consumer search traffic and business buyers
• Improve B2B lead funnels to bring down cost per acquisition and raise lead quality
• Run ongoing keyword, search term, auction insight, and Performance Max creative asset optimizations
• Produce performance reports covering key metrics, learnings, and strategic recommendations for budget scaling
• Speak up early about performance shifts, strategy adjustments, and growth opportunities

Mandatory Skills:

• 4+ years actively managing Google Ads for Shopify e-commerce stores, including Performance Max, Google Shopping, and Search
• Proven track record of directly increasing D2C conversion rates and revenue efficiency
• Strong understanding of D2C e-commerce funnels and buyer behavior
• Experience with B2B demand generation and lead generation funnels
• Technical fluency with GA4, UTM parameters, tags, Enhanced Conversions, and remarketing
• Hands-on experience with SEMrush, SimilarWeb, or Google Keyword Planner for keyword gap analysis
• Strong data analytics skills and the ability to turn campaign data into clear decisions
• Thorough, organized, and self-sufficient
• Strong written and verbal communication skills

Preferred Skills:

• Experience marketing arts, crafts, or DIY consumer products
• Background in or knowledge of OEM and industrial markets
• Experience with B2B lifecycle marketing
• Familiarity with conversion rate optimization and landing page testing
• Organized enough to manage several campaign priorities at once

Why Join Us:
This is a high-impact role where your work is judged by revenue and efficiency gains, not activity. You'll hold real ownership of strategy and budget decisions, with the opportunity to expand the role as results come in. If you enjoy building campaigns from the data up and watching the numbers move, there's plenty of room here to do your best work.