Google Adwords Expert

About the Role:

We are seeking a highly experienced Performance Marketing Expert Google Ads to own and drive paid acquisition and B2B lead generation initiatives end-to-end.

This is a hands-on, independent role for a performance marketing professional who can take

ownership of a significant advertising budget, target, and account with minimal supervision. The ideal candidate will have deep expertise in Google Ads, Search, Shopping, Display, Performance Max, YouTube, GA4, and Google Tag Manager (GTM), along with strong capabilities in conversion tracking, attribution, and campaign optimization.

The primary mandate is to generate a qualified pipeline from CTOs, CIOs, CDOs, VP Engineering, and other senior technology decision-makers at mid-market consumer companies, primarily in the US market.

The role will be measured on MQLs, SQLs, pipeline, and revenue impact, rather than clicks, impressions, or traffic alone.

We are looking for a self-driven performance marketer who treats paid media like a business, continuously identifies opportunities for optimization, and can independently diagnose and solve campaign, tracking, and performance challenges.

Key Responsibilities:

• B2B Lead Generation & Paid Media: Develop and manage paid media strategies to generate qualified B2B leads and pipeline targeting CXO/technical decision-makers.
• Google Ads Management: Plan, execute, optimize and manage Google Ads campaigns across Search, Display, YouTube, Shopping and Performance Max.
• Campaign Optimization: Manage keywords, targeting, bidding, budgets, ad copies and A/B testing to improve CPL, CPA, lead quality and pipeline contribution.
• GA4 & Conversion Tracking: Manage GA4 setup, events, conversions, funnels and tracking; ensure accurate measurement across Google Ads, GA4, GTM and CRM.
• GTM & Tracking Infrastructure: Configure and maintain Google Tag Manager, tags, triggers, variables, data layers and conversion tracking, including troubleshooting tracking issues.
• Analytics & Reporting: Build dashboards and analyze MQLs, SQLs, CPL, CPA, ROAS, pipeline and revenue using GA4, Google Ads, Looker Studio and CRM data.
• Strategy & Collaboration: Develop budgets and growth strategies while collaborating with Sales, RevOps, Content, Design, Web, ABM and Marketing teams to drive business outcomes.

Contact Person: Harish Karthik M - [email protected]

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