Google Analytics4

* Role & responsibilities :

Key Responsibilities

• Analytics Setup & Management

• Implement, configure, and maintain GA4 and UA tracking codes across websites, apps, and digital assets.

• Ensure accurate event tracking, conversions, and custom dimensions/metrics.

• Migrate existing UA properties to GA4 and validate data consistency.

• Data Collection & Reporting

• Monitor traffic sources, user behavior, and conversion funnels.

• Build dashboards and automated reports in GA4, UA, and Google Data Studio/Looker Studio.

• Provide actionable insights to improve ROI on digital campaigns.

• Performance Analysis

• Track KPIs such as CTR, bounce rate, session duration, and conversion rate.

• Identify trends, anomalies, and optimization opportunities.

• Conduct A/B testing and measure impact using GA4 event-based tracking.

• Cross-Functional Collaboration

• Work closely with SEO, SEM, and social media teams to align analytics with campaign goals.

• Support product and tech teams in tagging requirements and troubleshooting.

• Present insights to stakeholders in clear, business-friendly language.

• Compliance & Best Practices

• Ensure data privacy compliance (GDPR, CCPA) in analytics setup.

• Stay updated on Google Analytics updates, attribution models, and reporting methodologies.

• Maintain documentation of tracking frameworks and reporting processes.

Preferred candidate profile :

• Educational Background

• Bachelors/Masters degree in Marketing, Business, IT, or related field.

• Certifications in Google Analytics (GA4, UA), Google Tag Manager, or Google Ads preferred.

• Technical Expertise

• Hands-on experience with GA4 and UA implementation, migration, and reporting.

• Strong knowledge of Google Tag Manager, Looker Studio, and attribution models.

• Familiarity with SEO/SEM tools and digital campaign tracking.

• Analytical Skills

• Ability to interpret complex datasets and translate them into actionable insights.

• Proficiency in building dashboards, custom reports, and conversion tracking.

• Strong problem-solving and troubleshooting skills for analytics issues.

• Soft Skills

• Excellent communication and presentation skills to convey insights to non-technical stakeholders.

• Detail-oriented with a proactive approach to data accuracy and compliance.

• Collaborative mindset to work across marketing, product, and tech teams.

• Experience Level

• Upto 8 years of experience in GA4+UA or performance marketing roles.

• Prior experience in GA4 migration projects is a strong plus.

**Immediate Joiner are highly Preferred**

Interested Candidate share CV on :

[email protected]

9319083850

OR

Apply On : www.trimushr.com