Google and Meta Ads Experts

Company: NoctiX

Location: Greater Noida, Uttar Pradesh

Job Type: Full-Time

Working Days: Monday to Saturday

About NoctiX

NoctiX is an Indian light-wellness and biohacking brand offering innovative products, including FL-41 and blue-light glasses, infrared LED face masks, and hair-growth solutions. We are looking for a performance-driven Google Ads & Meta Ads Expert to manage paid advertising campaigns, scale customer acquisition, and drive profitable revenue growth across domestic and international markets.

Job Summary

The ideal candidate will have hands-on experience managing Google Ads and Meta Ads campaigns for e-commerce or D2C brands. You will be responsible for developing advertising strategies, optimizing campaign performance, managing budgets, analyzing data, and improving ROAS while maintaining profitable customer acquisition costs.

Key Responsibilities

• Plan, launch, manage, and optimize campaigns across Google Ads and Meta Ads (Facebook and Instagram).
• Develop performance marketing strategies to drive website traffic, conversions, and revenue.
• Manage campaign types, including Google Search, Shopping, Performance Max, YouTube, Meta Sales, retargeting, and remarketing campaigns.
• Monitor key performance metrics such as ROAS, CPA, CAC, CTR, CPC, CPM, conversion rate, and revenue.
• Conduct audience research, keyword research, competitor analysis, and customer segmentation.
• Run A/B tests on ad creatives, copy, audiences, landing pages, and campaign structures.
• Collaborate with creative and video teams to develop high-converting ad creatives, UGC concepts, and performance-focused content.
• Track campaign performance using GA4, Google Tag Manager, Meta Pixel, and Conversions API.
• Optimize advertising budgets based on campaign profitability and business objectives.
• Prepare daily, weekly, and monthly performance reports with actionable insights.
• Identify opportunities to scale winning campaigns in India and international markets.
• Stay updated on advertising trends, platform changes, and emerging performance marketing strategies.

Required Skills & Qualifications

• 1–4 years of hands-on experience in Google Ads and Meta Ads.1
• Proven experience in e-commerce, D2C, or consumer brands.
• Strong understanding of conversion tracking, attribution, retargeting, and campaign optimization.
• Ability to analyze advertising data and make data-driven decisions.
• Experience managing budgets and improving ROAS while controlling CAC.
• Strong analytical, strategic thinking, and problem-solving skills.
• Proficiency in Excel or Google Sheets and advertising reporting dashboards.

Preferred Qualifications

• Experience scaling D2C brands in India and international markets.
• Familiarity with Shopify, GA4, Google Merchant Center, Meta Pixel, and Conversions API.
• Experience in wellness, beauty, lifestyle, or consumer product advertising.
• Ability to coordinate with creative teams and identify winning ad angles.
• Understanding of landing-page optimization, conversion rate optimization, and AI-powered marketing tools.

Performance Expectations

• Improve campaign efficiency and profitable revenue growth.
• Maintain accurate tracking and transparent reporting.
• Identify scalable campaigns, audiences, and creative strategies.
• Take ownership of advertising performance and continuously test new growth opportunities.

What We Offer

• Opportunity to contribute directly to the growth of an emerging Indian D2C wellness brand.
• Ownership of paid media strategy and campaign scaling.
• A performance-driven environment with opportunities for professional growth.

How to Apply: Candidates should share their updated resume along with examples of campaigns managed, advertising budgets handled, and measurable results achieved, including ROAS, CAC, and revenue growth.