Google and Meta Ads manager

We are looking for a skilled and result-oriented Google Ads & Meta Ads Executive to plan, execute, manage, and optimize paid advertising campaigns across Google Ads and Meta platforms (Facebook and Instagram). The ideal candidate should have hands-on experience in lead generation, campaign optimization, audience targeting, and performance analysis.

Key Responsibilities

• Plan, create, and manage Google Ads campaigns, including Search, Display, YouTube, and Performance Max.
• Create and manage Meta Ads campaigns for Facebook and Instagram.
• Develop effective strategies for lead generation, website traffic, conversions, and brand awareness.
• Conduct keyword research, competitor analysis, and audience research.
• Set up campaign budgets, bidding strategies, ad groups, and audience targeting.
• Create and test ad creatives, headlines, copy, and calls to action.
• Monitor campaign performance and optimize campaigns to improve ROI, ROAS, CPL, and conversion rates.
• Set up and monitor conversion tracking using Google Tag Manager, Google Analytics 4, and Meta Pixel.
• Analyze campaign reports and prepare regular performance reports.
• Identify opportunities to reduce advertising costs and improve lead quality.
• Coordinate with the creative and content teams to develop effective ad creatives.
• Stay updated with the latest advertising trends, platform policies, and campaign features.

Required Skills & Qualifications

• Practical knowledge of Google Ads and Meta Ads Manager.
• Experience in lead generation and performance marketing.
• Understanding of keyword research, audience targeting, bidding strategies, and budget management.
• Knowledge of Google Analytics 4, Google Tag Manager, conversion tracking, and Meta Pixel.
• Strong analytical, communication, and problem-solving skills.
• Ability to manage multiple advertising campaigns and meet performance targets.
• Google Ads or Meta Blueprint certifications will be an added advantage.

Experience

• Freshers with practical campaign knowledge may apply.
• Candidates with 1–3 years of relevant experience will be preferred.

Salary

As per experience, skills, and performance.

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person