Google Meta Ads

Company Description Fyxer is an AI agent designed to transform how individuals and teams work by sitting across inboxes, calendars, and favorite workplace apps to keep priorities clear and organized. The platform connects tools like Gmail, Outlook, Slack, Teams, Google Meet, and Zoom, enabling users to ask questions, issue commands, and set up automations for daily briefings and meeting agendas. It streamlines collaboration by sharing context across clients, accounts, and projects, reducing handover friction and minimizing missed opportunities. Fyxer also drafts emails in the user’s voice, organizes meeting notes, and books appointments, helping professionals focus on meaningful work instead of administrative tasks. Trusted by over 100,000 professionals and trained on 500,000 hours of executive assistant expertise, Fyxer supports modern, productivity-focused workplaces.

Role Description This is a part-time, remote role focused on managing and optimizing Google and Meta (Facebook/Instagram) advertising campaigns. The Google Meta Ads Specialist will plan, set up, and refine paid media campaigns that drive user acquisition, product awareness, and conversion for Fyxer. Day-to-day tasks include keyword and audience research, creating and testing ad creatives, monitoring performance metrics, and adjusting bids and budgets to meet ROI and CPA goals. The role also involves preparing concise performance reports, collaborating with marketing and product stakeholders to align campaigns with broader growth strategies, and staying current on platform updates and best practices. The specialist will work independently while maintaining clear communication on timelines, results, and ongoing optimization opportunities.

Qualifications

• Strong skills in Google Ads campaign setup and optimization, including search, display, and remarketing.
• Proficiency with Meta Ads (Facebook and Instagram), including audience targeting, creative testing, and conversion tracking.
• Experience using analytics tools (e.g., Google Analytics, Meta reporting, attribution tools) to track performance and inform decisions.
• Ability to conduct keyword and audience research to identify growth opportunities and refine targeting.
• Competence in creating clear, compelling ad copy and collaborating on visual assets that match brand guidelines.
• Solid understanding of performance marketing concepts such as CTR, CPC, CPM, CPA, ROAS, and funnel optimization.
• Strong quantitative and problem-solving skills, with the ability to interpret data and present actionable insights.
• Effective remote work skills, including time management, self-direction, and clear written and verbal communication.
• Previous experience with SaaS, productivity tools, or B2B marketing is beneficial.
• Bachelor’s degree in Marketing, Business, Communications, or equivalent professional experience is preferred.