Google Performance Leads

About the role

We're looking for a Google Ads Performance Lead to build and lead our in-house Google advertising function, driving profitable growth through data-driven campaign strategies and continuous optimization. In this hands-on leadership role, you'll own Google Ads strategy and performance, guide the Google Media Buyer, and collaborate with creative, analytics, and technical teams to scale high-performing campaigns. Your focus will be on turning advertising investment into measurable business results, with a primary target of 3x+ Return on Ad Spend (ROAS) measured against funded revenue attributable to Google advertising.

Key responsibilities

• Lead Google Ads Strategy: Develop and execute acquisition strategies aligned with lead generation, funded revenue, and profitability targets.
• Drive Campaign Performance: Monitor and optimize campaign performance to maintain 3x+ ROAS while improving lead quality, conversion rates, and acquisition efficiency.
• Manage Campaign Scaling: Oversee campaign structures, budgets, bidding strategies, and Google Smart Bidding to scale results without compromising performance.
• Own Keyword and Search Strategy: Lead keyword research, search intent analysis, targeting, and campaign segmentation to capture high-value prospects.
• Guide Ad Messaging and Assets: Partner with creative teams to develop and test compelling ad copy, assets, and messaging that improve engagement and conversion.
• Optimize the Conversion Funnel: Identify performance gaps across the customer journey and implement testing strategies to improve lead-to-funded-revenue outcomes.
• Strengthen Tracking and Attribution: Work with analytics and technical teams to maintain reliable conversion tracking, attribution, and CRM feedback using tools such as GA4 and Google Tag Manager.
• Lead and Develop the Team: Guide the Google Media Buyer, establish performance standards, and foster a culture of accountability, experimentation, and continuous improvement.
• Report on Results and Forecasts: Analyze campaign data, communicate actionable insights, forecast performance, and recommend strategies for sustainable growth.
• Maintain Account Performance: Ensure Google Ads accounts are well-structured, accurately configured, and managed in line with campaign objectives and platform best practices.

About you

• At least 3 years of hands-on experience managing and optimizing Google Ads campaigns.
• Proven experience managing at least US$250,000 in monthly Google Ads spend, with demonstrated results in campaign scaling and performance optimization.
• Strong background in lead generation advertising, preferably in high-value acquisition or performance-driven environments.
• Demonstrated success in managing campaign profitability, improving lead quality, and achieving measurable ROAS targets.
• Strong knowledge of Google Ads campaign structures, keyword research, search intent, bidding strategies, and Google Smart Bidding.
• Practical experience with conversion tracking, attribution, Google Analytics 4 (GA4), and Google Tag Manager (GTM).
• Strong analytical and commercial skills, with the ability to translate campaign data into actionable growth strategies.
• Experience leading, coaching, or directing media buyers or other performance marketing professionals.
• Excellent problem-solving, communication, and stakeholder management skills, with the ability to collaborate across creative, analytics, and technical teams.
• Highly accountable and results-oriented, with a test-and-learn mindset and a commitment to continuous improvement.

Benefits

• HMO coverage for you and your family
• Epic Yearly Kick-Off Parties with major giveaways
• Recognition through our Value Awards
• Real career growth with internal promotions
• 14th Month Pay for employees who complete 5 years with us
• Generous referral incentives of up to ₱42,000 depending on the role
• 12 Vacation Leaves
• 12 Sick Leaves
• 1 Birthday Leave

About us

At Acquire Intelligence, our mission is to help business work smarter. We bring together the best people, efficient processes, and automation to help companies grow faster and operate with confidence. Our purpose is to simplify how businesses work, improve performance, and lead meaningful change across the globe.

What are you waiting for? Come for a career, stay for the fun!