Govt sales associate

Position: Government Sales Representative

Company: Grand Slam Fitness Pvt. Ltd.
Location: Sector 58, Noida
Job Type: Full-time
Territory: Pan India
Department: Government & Institutional Sales
Experience: 26 years

About the Role

Grand Slam Fitness Pvt. Ltd. is looking for an energetic and experienced Government Sales Representative to drive sales of our premium fitness and sports equipment to prestigious government and institutional organizations across India.

The candidate will be responsible for developing business opportunities with organizations such as AIIMS, IITs, IIMs, Sports Authority of India (SAI), government universities, government departments, defence establishments, PSUs and other premium government institutions.

The role will involve relationship building, institutional visits, identifying upcoming requirements, tender opportunities, GeM business, product presentations, negotiations and complete sales follow-up from lead generation to order closure.

Key Responsibilities

• Develop and manage Pan-India government and institutional sales for premium fitness equipment.
• Identify and develop business opportunities with AIIMS, IITs, IIMs, SAI, government universities, PSUs, defence organizations and other government institutions.
• Build strong professional relationships with purchase departments, sports officers, physical education departments, administrators, engineers, consultants and other key decision-makers.
• Regularly visit government institutions to understand upcoming requirements and projects.
• Generate leads through direct institutional visits, references, networking and market intelligence.
• Identify upcoming government tenders, GeM bids, rate contracts and institutional procurement opportunities.
• Coordinate with the tender team for technical specifications, BOQs, compliance documents, quotations and bid submissions.
• Present and demonstrate premium fitness equipment to institutional decision-makers.
• Understand customer requirements and recommend suitable products and solutions.
• Negotiate with customers and work towards successful order closure while maintaining company margins.
• Follow up on quotations, tenders, purchase orders and payment realization.
• Coordinate with internal teams including Sales, Tender, Service, Logistics, Finance and Management for smooth order execution.
• Coordinate installation, commissioning, product demonstration and after-sales requirements where required.
• Maintain accurate records of leads, opportunities, meetings, quotations and order status.
• Prepare regular sales reports, pipeline updates and institutional account reports for management.
• Monitor competitor activities, pricing and market developments.
• Develop long-term relationships with key government and institutional accounts.

Target Organizations

The candidate will primarily focus on premium government and institutional customers, including:

• AIIMS and other government hospitals/institutions
• IITs – Indian Institutes of Technology
• IIMs – Indian Institutes of Management
• Sports Authority of India (SAI)
• Central and State Government departments
• Government universities and colleges
• Defence establishments and training centres
• PSUs and autonomous government bodies
• Government sports complexes and academies
• Police and paramilitary organizations
• Government-backed fitness, wellness and sports projects

Government procurement in this segment commonly involves GeM and institutional tender processes, making knowledge of government procurement particularly valuable.

Required Skills

• Strong communication and interpersonal skills.
• Excellent relationship-building and networking abilities.
• Good negotiation and convincing skills.
• Ability to communicate with senior government and institutional stakeholders.
• Strong presentation and product demonstration skills.
• Good understanding of government sales and institutional procurement.
• Knowledge of GeM, e-tendering and government tender processes will be an advantage.
• Ability to read and understand tender requirements, specifications and BOQs.
• Good follow-up and sales closure skills.
• Strong market intelligence and lead-generation capabilities.
• Proficiency in MS Office/Excel and sales reporting.