Graphic Designe

Kirana Club is India's largest digital community of kirana owners. 45 lakh+ store owners use our app for news, mandi rates and peer advice, and order products to stock up their shops.

Our users run small shops in Tier 2, 3 and 4 towns and villages. Most read Hindi before English.

About the role:

You'll own every visual we use to bring new retailers to Kirana Club: Meta and Google ads, static and video, and the screens they land on. Paid acquisition runs on a ₹1Cr+ monthly budget, so your creatives decide who we reach and what each new retailer costs us.

Our user is a shop owner in a small town, scrolling between customers on a budget phone. Metro D2C playbooks (minimal layouts, English punchlines, lifestyle imagery) often don't land with them. We need someone who will find out what does: which number to make biggest, which product to show, which font and colour stop the scroll, and in which language.

This is a performance role first. Your work is judged on click-through, cost per retailer and first orders, not on likes. You'll run many small experiments every week, kill what doesn't work and scale what does.

अगर आप जानना चाहते हैं कि दुकानदार की नज़र पहले "थोक रेट" पर रुकती है या "MRP से 30% कम" पर, और इसे test करके साबित करना चाहते हैं, तो यह role आपके लिए है।

What you'll do:

• Own performance creatives end to end:

  Concept, design and ship static ads for Meta and Google, from the brief to the ad going live to the result coming back.

• Decide what the ad says visually:

  What goes first, what gets the most space (price, margin, product, offer), and which fonts, colours and layouts get the message across in under 2 seconds.

• Run the creative testing engine:

  Plan weekly tests with the performance marketing team across hooks, layouts, colours and formats. See which ads won on click-through, cost per retailer and first orders, and use what you learn to plan the next round of tests.

• Design for Bharat, Hindi first:

  Make creatives in Devanagari Hindi, and adapt them for state-level campaigns as we expand region by region.

• Build a system, not one-offs:

  Create templates and a visual playbook so a winning idea becomes dozens of variants in a day, and new brands and offers go live fast.

• Work AI-first:

  Use AI image tools like ChatGPT Images and Gemini, to explore ideas and produce variants at speed. Keep the judgment on what goes live.

What we are looking for:

• 2–5 years designing performance creatives:

  Paid social, app-install or commerce ads, in-house at a consumer tech company or at a performance agency.

• A portfolio of ads that actually ran:

  For each, show the goal, what you tested, what won and what you learned.

• Strong visual fundamentals:

  Hierarchy, typography, colour and layout. You can explain why one version should beat another before the test runs.

• An experiment mindset:

  You'd rather ship ten rough variants and learn than polish one for a week.

• AI-native:

  You use ChatGPT Image, Gemini or similar tools every day, and can show how they make your work faster and better. [Must]

• High ownership:

  You push back on weak briefs, drive work without a perfect one, and stay with it after launch.

• Based in Bengaluru,

  ready to work from office.

You'll thrive here if

you start every design from the user. You're curious about how a kirana owner thinks, shops and reads a screen, and you're always trying a new layout, colour or format to see if it works better than the last one.

Bonus Point:

• You've designed for Tier 2, 3 and 4 India:

  Users who are new to the internet, price-sensitive and on budget phones, at a Bharat-first marketplace, fintech, or similar companies.

• Strong Hindi:

  You read and write it well, know how Devanagari behaves in an ad (matras, line height, weights), and can tell when a line sounds like a shopkeeper and when it sounds like a translation.

• You know retail or FMCG:

  Margin, scheme, MRP and bulk rate mean something to you, and to the people you design for.

WhyJoin Us:

• Your work is the first impression:

  For lakhs of shop owners, your ad is the first thing they ever see of Kirana Club.

• Fast, real feedback:

  A large monthly budget means your ideas get tested on large scale and you see results within days.

• An audience few designers have cracked:

  You'll define what great performance design looks like for Bharat's kirana owners.

• Small team, large scope:

  No layers between you, the performance team and the people who decide what we build next.