Graphic Designer

Position: Graphic Designer
Job Summary
The Graphic Designer will be responsible for creating visually compelling designs that enhance
the company's brand identity across digital and print platforms. The role also includes designing
website layouts, digital assets, and marketing materials while ensuring a consistent brand
experience across all channels.
Key Responsibilities
Design marketing and promotional materials, including brochures, flyers, banners, social
media creatives, presentations, product packaging, and advertisements.
Design and maintain website layouts, landing pages, banners, icons, and other web
graphics to enhance user experience and brand consistency.
Collaborate with the website development team to implement design concepts and
optimize website visuals.
Create digital content for websites, email campaigns, and social media platforms.
Develop creative concepts aligned with the company's brand guidelines.
Edit images, illustrations, and basic videos for digital marketing campaigns.
Coordinate with Marketing, Sales, HR, and other departments to deliver high-quality
design solutions.
Ensure consistency in branding across all digital and print communication.
Stay updated with the latest design trends, UI/UX best practices, and emerging design
tools.
Manage multiple design projects while meeting deadlines.
Qualifications & Experience
Bachelor's degree or Diploma in Graphic Design, Visual Communication, Fine Arts,
Multimedia, or a related field.
25 years of experience in graphic design, website designing, or digital media.
Key Skills
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.
Knowledge of UI/UX design principles and tools such as Figma or Adobe XD.
Experience designing website layouts and web graphics; familiarity with WordPress or
similar CMS is preferred.

Basic knowledge of HTML, CSS, and video editing tools is an added advantage.
Strong creativity, attention to detail, and time management skills.
Key Performance Indicators (KPIs)
Timely delivery of design projects.
Quality and creativity of digital and print designs.
Website design updates completed as per business requirements.
Consistency of branding across all communication channels.
Stakeholder satisfaction and adherence to project timelines.