Graphic Designer

Job Description Graphic Designer

Position: Graphic Designer Digital Marketing

Experience: 3–5 Years

Employment Type: Full-Time
Department: Marketing
Industry: Pharmaceutical / Healthcare

About the Role:

We are looking for a creative and skilled Graphic Designer to join our marketing team. The ideal candidate will be responsible for creating visually engaging designs for our digital marketing, social media, promotional campaigns, website, and brand communication.

The candidate should have a strong understanding of visual design, typography, layouts, branding, and digital marketing creatives, along with the ability to turn marketing ideas into impactful visuals.

Key Responsibilities:

• Design creative and engaging social media posts for LinkedIn, Instagram, Facebook, etc.
• Create graphics for digital marketing and promotional campaigns.
• Design website banners, promotional banners, landing-page visuals, and other web graphics.
• Create creatives for Google Ads, Meta Ads, LinkedIn Ads, and other online campaigns.
• Develop product promotional creatives for pharmaceutical, nutraceutical, and healthcare products.
• Design creatives for trade shows, exhibitions, events, and company promotions.
• Create brochures, flyers, presentations, and other marketing collaterals.
• Work closely with the Digital Marketing team to understand campaign requirements and develop suitable creatives.
• Maintain consistency with the company's brand identity, colours, fonts, and visual guidelines.
• Adapt designs into different sizes and formats according to various digital platforms.
• Handle multiple design requirements and deliver creatives within deadlines.
• Stay updated with current design trends, social media trends, and digital marketing creative formats.

Required Skills:

• Strong knowledge of Adobe Photoshop
• Good knowledge of Adobe Illustrator
• Knowledge of CorelDRAW and/or Canva
• Good understanding of Typography, Colour Theory, Composition, and Layout
• Experience in creating social media and promotional creatives
• Good understanding of digital advertising creatives and their different dimensions
• Strong creativity and attention to detail
• Ability to understand marketing requirements and convert them into effective visual concepts
• Good communication and teamwork skills

Good to Have:

• Experience in the Pharmaceutical, Healthcare, Nutraceutical, or FMCG industry
• Basic knowledge of video editing and motion graphics
• Knowledge of tools such as Premiere Pro, After Effects, CapCut, or similar
• Understanding of branding and digital marketing

Experience:

3–5 years of relevant experience in Graphic Designing, preferably with experience in digital marketing, social media, advertising, or promotional design.

Qualification:

Bachelor's/Diploma in Graphic Design, Visual Communication, Fine Arts, Multimedia, or a related field will be preferred.

Portfolio:

Portfolio is mandatory. Candidates should share their previous design work, particularly social media creatives, advertisements, promotional designs, banners, and branding work.

What We Are Looking For:

We are looking for someone who is creative, proactive, detail-oriented, and passionate about design, with the ability to understand marketing objectives and create designs that are not only visually appealing but also support business and promotional goals.