Graphic Designer

1. Job Purpose

We are looking for a creative and detail-oriented Graphic Designer who will be responsible for developing high-quality visual content for Frill Hospitality's B2B business as well as its upcoming retail cosmetics brand, Isvara Naturals.

The candidate should have a strong understanding of branding, packaging, digital marketing, social media creatives, product presentations and print media, with the ability to convert business requirements into attractive and commercially effective designs.

2. Key Responsibilities

A. Branding & Creative Design

• Develop creative concepts and visual designs in line with company/brand guidelines.
• Maintain consistency of brand identity across all communication.
• Design brochures, catalogues, company profiles, presentations and marketing collateral.
• Create designs for exhibitions, trade shows, hotel presentations and promotional campaigns.
• Develop creative concepts for new products, campaigns and launches.

B. Product & Packaging Design

• Design and modify product labels, cartons, boxes, pouches, bottles and other packaging materials.
• Prepare artwork for printing and coordinate with printers/vendors where required.
• Ensure accuracy of dimensions, colours, text, barcodes, regulatory information and other packaging details.
• Create product mock-ups and presentation visuals.
• Work closely with the Product Development and Marketing teams for new product launches.

C. Digital & Social Media

• Create engaging creatives for Instagram, Facebook, LinkedIn and other social media platforms.
• Design website banners, landing-page graphics, e-commerce creatives and promotional banners.
• Create Amazon/Flipkart/D2C marketplace product images and A+ content, wherever required.
• Design advertisements for digital marketing campaigns.
• Create visual content for product launches, offers, festivals and brand campaigns.

D. Sales & Marketing Support

• Design sales presentations and product proposals for the sales team.
• Create customer-specific presentations and marketing materials.
• Design quotation covers, product sheets, product comparison charts and promotional materials.
• Support the sales team with urgent creative requirements.
• Develop visual material for hotel clients and corporate customers.

E. Photography & Video Support

• Coordinate product photography and product image requirements.
• Basic photo editing, retouching and background removal.
• Create basic reels, short videos, GIFs and motion graphics where required.
• Edit product videos and promotional content for social media/e-commerce.

F. Internal Communication

• Design HR circulars, employee communication, certificates, event creatives and internal notices.
• Support management with professional presentations and business documents.

3. Software Skills

The candidate should have strong working knowledge of:

• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign/CorelDRAW
• Canva
• Basic video-editing tools such as Premiere Pro/CapCut
• Basic knowledge of Figma will be an advantage
• MS PowerPoint

4. Desired Skills & Competencies

• Strong creativity and visual sense.
• Good understanding of typography, colours, layouts and branding.
• Knowledge of FMCG / cosmetics / beauty / packaging design will be preferred.
• Good understanding of social media and e-commerce design requirements.
• Ability to work on multiple projects simultaneously.
• Ability to understand briefs and deliver designs within deadlines.
• Strong attention to detail.
• Good communication and coordination skills.
• Ability to take ownership of assignments.
• Should be proactive and capable of suggesting new creative ideas rather than simply executing instructions.

5. Key Performance Indicators (KPIs)

Performance will be evaluated on:

1. Timely completion of design assignments.
2. Quality and creativity of designs.
3. Accuracy of packaging and print artwork.
4. Consistency of brand identity.
5. Quality and engagement of social media creatives.
6. E-commerce creative quality and conversion-oriented presentation.
7. Responsiveness to Sales & Marketing requirements.
8. Number of creative concepts/ideas generated.
9. Reduction in design errors and rework.
10. Ability to manage multiple projects within deadlines.

6. Qualification & Experience

Qualification: Bachelor's/Diploma in Graphic Design, Visual Communication, Fine Arts or a related field.

Experience: 25 years of relevant experience.

Candidates with experience in FMCG, cosmetics, beauty, personal care, packaging, e-commerce or consumer brands will be preferred.

7. Personal Attributes

The ideal candidate should be:

• Creative and innovative
• Responsible and disciplined
• Deadline-oriented
• Detail-oriented
• Commercially aware
• A good team player
• Comfortable working in a fast-paced environment
• Willing to learn new design and digital marketing trends

Perks and benefits

Provident fund