Graphic Designer

Job Title: Graphic Designer

Location: Bengaluru Type: Full-Time

Industry: Fashion (Modest / Contemporary Women's Wear)

Reports To: Business & E-commerce Manager

About Modelle

Modelle is an established Australian modest fashion brand known for its elegant, trend-forward collections. Since 2000 in retail and 2019 online, weve been delivering timeless fashion to women across Australia and beyond. With 8 stores and a growing digital presence, our visual identity is central to how we connect with our audience. Were now looking for a passionate and skilled Graphic Designer to bring our campaigns and collections to life across platforms.

Role Overview

As our Graphic Designer, you'll be responsible for crafting high-impact visuals that reflect Modelles aesthetic—elegant, minimal, and fashion-forward. From website banners and social media posts to IG reels and campaign ads, you’ll shape how our customers see and feel the brand. You’ll work closely with the marketing and e-commerce team to develop compelling creatives for organic and paid campaigns across multiple channels.

Key Responsibilities

Brand Visual Identity

• Maintain and evolve Modelle’s visual brand identity across all design work
• Ensure all assets follow brand guidelines in terms of tone, color palette, typography, and layout

E-Commerce & Website Creatives

• Design weekly homepage banners, collection covers, promotional graphics, and popups for our Shopify store and mobile app
• Work with marketing calendar to plan ahead for seasonal updates and sales campaigns

Social Media Creatives

• Create scroll-stopping Instagram feed posts, stories, highlights covers, carousels, and reels (video editing knowledge is a plus)
• Design visuals for other platforms like Facebook, Pinterest, and TikTok when needed
• Develop templates and creative directions for trending formats and audience engagement

Performance Marketing Creatives

• Design all visuals for Meta (Facebook/Instagram) ads, Google ads, Pinterest ads, and other platforms
• Adapt creatives into multiple sizes/formats for A/B testing
• Collaborate with the performance marketing team to iterate on high-converting designs

Campaign & Collection Launches

• Support launch campaigns with full design rollout: moodboards, campaign banners, social media kits, emails, etc.
• Contribute creative ideas and direction based on trends, fashion references, and brand themes

Email & Newsletter Design

• Design visually rich email templates for Klaviyo or similar platforms
• Ensure layout, visual hierarchy, and mobile responsiveness are optimal

Miscellaneous Design Tasks

• Design logos, icons, branding elements for sub-brands, edits, and collections (e.g., “Runway Edit,” “Modelluxe”)
• Support design needs for internal team decks, affiliate programs, digital flyers, or printed collateral

Skills & Requirements

Must-Have

• 2+ years of professional experience in graphic design, preferably in fashion, beauty, or e-commerce
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects preferred) or similar tools
• Strong portfolio showcasing high-end, on-brand design across multiple mediums
• Ability to design for both static and motion (video, GIFs, animations for social media)
• Understanding of mobile-first and responsive design principles
• Great aesthetic sense: clean layouts, modern typography, and cohesive color usage
• Ability to work with brand tone—elegant, contemporary, and modest fashion friendly
• Strong time management and ability to deliver within tight timelines

Bonus Points For

• Experience designing for Shopify storefronts
• Basic video editing and motion graphics skills (e.g., Adobe After Effects, Canva Pro, or CapCut)
• Familiarity with paid ad creative formats and optimization strategies
• Knowledge of Klaviyo or email design tools
• Photography or art direction interest

Work Culture & Perks

• Work with a leading Australian fashion brand with growing global reach
• Opportunity to shape the look and feel of a fashion brand that values aesthetics and creative freedom
• Work directly with a supportive, fast-moving marketing and e-commerce team
• Be part of major campaigns, launches, and design-led storytelling