Graphic Designer

Graphic Designer

E-commerce, Website & Performance Creatives

Brand / Marketing Lead

Baked Beauty is looking for a visually sharp, execution-strong Graphic Designer who understands how design drives discovery, trust and conversion across D2C and marketplace channels. This role is ideal for someone who can turn product and campaign briefs into polished, platform-ready creative assets while protecting the accuracy and premium feel of the brand.

What you will own

• E-commerce listing images: Create complete image sets for marketplaces such as Amazon, Nykaa, Myntra and Flipkart, including hero images, key benefits, ingredients, texture, usage, comparison and product-detail visuals.
• Amazon A+ and storefront assets: Design clear, premium and mobile-readable A+ modules, brand-store banners and supporting graphics within marketplace specifications.
• Website creatives: Build homepage banners, collection graphics, PDP assets, offer strips, landing-page visuals and launch creatives with a strong mobile-first approach.
• Meta ad creatives: Develop high-impact static ads, carousels and multiple hook-led variants for acquisition, retargeting, product launches and promotional campaigns.

Core responsibilities

• Translate briefs into design systems: Convert marketing objectives, product USPs and campaign ideas into clear visual hierarchies and conversion-focused layouts.
• Maintain product accuracy: Retouch and compose product imagery without distorting packaging, labels, colours, claims, proportions or the actual product experience.
• Create at platform speed: Resize, adapt and version creatives across placements while maintaining legibility, consistency and technical specifications.
• Build for testing: Produce meaningful creative variations across hooks, layouts, backgrounds, benefit framing and offer communication for performance testing.
• Collaborate end to end: Work closely with brand, content, performance marketing and e-commerce teams; incorporate feedback quickly and flag missing inputs early.
• Keep the creative library organised: Maintain structured folders, editable source files, export versions, naming conventions and reusable templates for faster turnaround.

Candidate Profile

What we are looking for

• Relevant experience: Approximately 2-4 years in graphic design, preferably with a D2C, e-commerce, beauty, personal-care, fashion or lifestyle brand/agency.
• Portfolio quality: A strong portfolio showing marketplace listing images, website assets, A+ content and digital advertising creatives is mandatory.
• Design fundamentals: Strong command of typography, composition, colour, spacing, visual hierarchy and information-led storytelling.
• Production skills: High proficiency in Adobe Photoshop and Illustrator; working knowledge of Figma or Canva for collaborative and rapid-format workflows.
• Image craftsmanship: Confident with product retouching, masking, compositing, shadows, mock-ups, texture swatches, model cut-outs and export optimisation.
• Performance mindset: Understands that a good ad must attract attention and communicate quickly, and is comfortable learning from CTR, conversion feedback and creative test results.
• Execution style: Detail-oriented, dependable and able to handle multiple briefs, prioritise deadlines and respond constructively to feedback.

Good to have

• Category familiarity: Experience designing for cosmetics, skincare, beauty or women-focused consumer brands.
• Expanded formats: Basic motion graphics or short-form video editing skills for Meta and website placements.
• Modern workflows: Practical use of AI-assisted design tools for ideation, background creation and faster production, with strong quality control.
• Shoot understanding: Ability to support product-shoot mood boards, shot lists, prop direction and post-production planning.

How success will be measured

• Creative quality and consistency across marketplaces, the Baked Beauty website and paid media.
• On-time delivery and format accuracy, with fewer avoidable revisions and clean, editable source files.
• Strength of creative iterations, including the ability to respond to campaign learning and performance feedback.

Why join Baked Beauty

You will shape high-visibility brand touchpoints across D2C, marketplaces and paid media; work closely with business and marketing teams; and see how your creative decisions influence real customer behaviour.

How to apply

Please share your CV, portfolio link, current and expected compensation, notice period and current location. Your portfolio should include e-commerce listing images, website/PDP assets, Amazon A+ content and Meta ad creatives.