Graphic Designer

Job Description - Graphic Designer

Company: Karrot Cosmetics Pvt Ltd

Department: Marketing / Creative

Location: Gurgaon

Reporting To: Marketing Head

Employment Type: Full-Time ( Mon- Sat )

ITS ONSITE JOB, PLEASE DONT APPLY IN CASE YOU ARE LOOKING FOR REMOTE OR WORK FROM HOME

Job Purpose

The Graphic Designer will be responsible for creating visually compelling, brand-consistent creatives for Karrot Cosmetics across digital, social media, website, marketplace, packaging, and performance marketing platforms. The role requires a strong understanding of beauty industry aesthetics, premium design language, and conversion-focused creatives.

Key Responsibilities

• Design Instagram posts, carousel creatives, reel covers, and story creatives.
• Create high-converting ad creatives for Meta Ads & Google Ads.
• Develop banners for website and marketplace listings.
• Design festival & campaign creatives.
• Create A/B testing creatives for performance marketing campaigns.
• Design landing page graphics & offer banners.
• Design product labels, outer boxes & packaging artwork.
• Maintain premium brand identity (Carrot Orange + Beige/White theme).
• Ensure brand consistency across all platforms.
• Video editing for Instagram Reels (preferred).
• Work closely with marketing & sales team.
• Ensure timely submission of creatives.

Key Performance Indicators (KPIs)

• Number of creatives delivered per day/week.
• Ad creative performance contribution (CTR & ROAS impact).
• Brand consistency maintenance.
• On-time delivery rate.
• Engagement rate improvement on social media.

Required Skills

• Proficiency in Adobe Photoshop, Illustrator, Canva.
• Basic knowledge of Premiere Pro / CapCut (preferred).
• Strong understanding of typography & color psychology.
• Knowledge of beauty & skincare design aesthetics.
• Understanding of performance marketing creatives.
• Attention to detail.

Qualification & Experience

• Bachelors Degree / Diploma in Graphic Design or related field.
• Min 3 years experience (Beauty / FMCG preferred).
• Strong portfolio mandatory.
• Experience working with D2C brand preferred.