Graphic Designer

• Branding & Visual Identity

  • Maintain and develop Town Bakery's overall brand identity.
  • Ensure consistent use of logos, colors, typography, photography, and visual elements.
  • Create and update brand guidelines when required.
  • Develop visual concepts for new products, campaigns, branches, and seasonal launches.

  Menu Design

  • Design and update cafe and restaurant menus, digital menu screens, menu boards, takeaway and delivery

  menus.

  • Create seasonal and promotional menus.
  • Ensure layouts are attractive, easy to read, and consistent with the brand.

  Food Packaging

  • Design bakery, pastry, cake, dessert, sandwich, takeaway, and gift packaging.
  • Design coffee cups, sleeves, paper bags, stickers, labels, food containers, and seasonal packaging.
  • Prepare accurate print-ready artwork and dielines and coordinate with packaging/printing suppliers.

  Marketing & Advertising

  • Design posters, flyers, brochures, vouchers, coupons, promotional cards, and campaign materials.
  • Develop indoor and outdoor advertising artwork and product-launch materials.
  • Create designs for Ramadan, Eid, UAE National Day, Emirati Women's Day, and other seasonal occasions.

  Social Media & Digital Design

  • Create Instagram posts, Stories, Reels covers, digital advertisements, banners, and online promotional

  graphics.

  • Prepare artwork for delivery platforms and digital campaigns.
  • Resize and adapt campaign artwork across multiple formats while maintaining brand consistency.

  Corporate & Business Materials

  • Design and update company profiles, presentations, business proposals, business cards, letterheads, email

  signatures, and stationery.

  • Create corporate templates and professional presentations for landlords, malls, corporate clients, and business

  partners.

  In-Store & Branch Materials

  • Design shop signage, promotional displays, counter signs, table signs, table tents, QR displays, window

  graphics, stickers, floor-standing posters, and directional signage.

  • Develop visual materials for new branch openings.

  Product & Food Presentation

  • Prepare food and product images for menus, advertising, and campaigns.
  • Perform image retouching, background removal, color correction, and product-image enhancement.
  • Create attractive product compositions for marketing materials.

  Print & Production

  • Prepare professional print-ready files with correct dimensions, bleed, resolution, color profiles, and production

  specifications.

  • Review printer proofs and samples before mass production.
  • Communicate with printing, signage, and packaging suppliers and check final production quality.

  File & Asset Management

  • Maintain an organized library of editable design files, images, logos, templates, fonts, and brand assets.
  • Maintain current versions of menus, packaging, signage, and campaign materials so files can be easily

  updated.

Desired Candidate Profile

• Proven experience as a Graphic Designer.
• Good knowledge of Adobe Photoshop, Illustrator, InDesign, Canva, or equivalent design software.
• Strong creative and visual design skills.
• Ability to understand instructions and convert ideas into professional designs.
• Ability to work independently while maintaining regular communication with Management.
• Good time management and ability to meet deadlines.
• Candidates must be available for face-to-face meetings and on-site coordination when required.
• A portfolio of previous work is required.

Required Skills

• Strong proficiency in Adobe Illustrator, Photoshop, and InDesign.
• Excellent knowledge of typography, layout, color, visual hierarchy, packaging, and print production.
• Ability to prepare professional print-ready artwork and packaging dielines.
• Strong photo-retouching and image-editing skills.
• Ability to follow and develop established brand guidelines.
• Ability to manage multiple projects and deadlines simultaneously.
• High attention to detail, especially pricing, spelling, dimensions, and production specifications.
• Strong communication and teamwork skills.
• F&B, hospitality, bakery, cafe, restaurant, retail, or lifestyle-brand experience is highly preferred.

Additional Skills - Advantage

• Basic video editing and motion graphics.
• Adobe Premiere Pro and/or After Effects.
• Photography and food photography knowledge.
• Canva and Figma.
• Basic website graphics/UI design.
• AI-assisted creative/design tools.
• Arabic and English typography and layout experience.

Portfolio Requirement

Applicants must provide a portfolio demonstrating previous work. Preference will be given to portfolios showing

experience in F&B branding, menu design, food packaging, social media campaigns, posters, signage, company

profiles, and print production.