Graphic Designer

Duties & Responsibilities

1. Graphic Design & Creative Production

• Develop engaging and visually compelling designs for both digital and print platforms, including social media, websites, e-commerce platforms, emailers, campaigns, advertisements, packaging and marketing materials.
• Translate creative briefs, campaign objectives and marketing messages into effective visual concepts.
• Develop creative concepts, key visuals and campaign assets that align with CLEF’s brand identity, positioning and values.
• Ensure all creative materials are visually consistent and meet established brand guidelines.
• Prepare final artwork and production-ready files according to platform and printing requirements.

2. Creative & Campaign Development

• Stay updated on design, beauty, lifestyle, social media and market trends to identify fresh creative directions and opportunities.
• Develop creative and branding angles that support the organisation’s vision, campaigns and business objectives.
• Contribute creative ideas for product launches, promotional campaigns, social media content and other marketing initiatives.
• Think both creatively and strategically to develop visuals that capture attention and effectively communicate the intended message.
• Conduct basic market and competitor research to identify visual trends and opportunities to strengthen brand exposure.

3. Photoshoot & Video Production

• Support and lead the visual direction of photoshoots and video productions, including concept development, moodboards, styling direction and on-site execution where required.
• Ensure photography and video content maintains a strong and consistent visual direction across campaigns and platforms.
• Collaborate with photographers, videographers, models, stylists, creators and other external parties when required.

4. Collaboration & Project Management

• Work closely with the Marketing, Content, E-Commerce and Creative teams to understand campaign requirements and ensure visual alignment across platforms.
• Collaborate with third-party designers, creators, photographers and production vendors when required.
• Manage multiple design projects simultaneously while meeting agreed deadlines and quality standards.
• Communicate effectively with internal stakeholders and incorporate feedback into design deliverables.
• Maintain organised files, design assets, templates and brand resources for easy access and future use.

5. Brand Consistency & Continuous Improvement

• Maintain a consistent visual identity across all CLEF touchpoints and customer-facing materials.
• Ensure all designs are aligned with CLEF’s brand guidelines, tone and overall creative direction.
• Continuously explore new design techniques, tools, formats and creative approaches to improve the quality and effectiveness of brand communications.
• Perform other creative and design-related duties as assigned by the management from time to time.

Qualifications & Skills

• Diploma or Degree in Graphic Design, Multimedia, Visual Communication, Creative Design or a related field.
• 1–3 years of relevant graphic design experience; fresh graduates with a strong and relevant portfolio are welcome to apply.
• Proficient in Adobe Creative Suite, particularly Photoshop, Illustrator and InDesign. Knowledge of After Effects, Premiere Pro or other motion/video editing tools is an added advantage.
• Strong understanding of layout, typography, colour theory, composition and visual storytelling.
• Strong creative sense with good attention to detail and an eye for aesthetics.
• Experience in developing creative assets for social media, e-commerce and digital marketing is preferred.
• Photography, videography or art direction experience will be an added advantage.
• Passionate about beauty, skincare, lifestyle, fashion and digital content.
• Able to understand creative briefs and translate ideas into strong visual concepts.
• Able to manage multiple projects and meet deadlines in a fast-paced and dynamic environment.
• Creative, proactive, organised and detail-oriented.
• Strong communication and collaboration skills with the ability to work independently and as part of a team.
• Portfolio showcasing relevant design work is required.