Graphic Designer

Graphic Designer D2C | AI Creative & Performance Design

Brand: KRYSSTAL

Location: Gurugram

Experience: 2–5 years

About KRYSSTAL

KRYSSTAL is a design-led Indian D2C brand offering premium bath and kitchen solutions including smart kitchen sinks, faucets, showers, floor drains and bathroom accessories.

Role Overview

We are looking for a creative, fast-moving Graphic Designer who can work across branding, performance marketing, social media, website, marketplaces and packaging. Strong hands-on knowledge of AI design tools is essential.

Key Responsibilities

• Create social media creatives, reels covers, carousels and campaign visuals.
• Design Meta/Google performance ads and multiple creative variations.
• Develop website banners, PDP graphics and marketplace creatives.
• Work on packaging, inserts, labels and product launch campaigns.
• Use AI tools for lifestyle imagery, product environments, editing and ideation.
• Convert product features into premium, easy-to-understand visuals.
• Create basic motion graphics and short-form video assets.
• Maintain KRYSSTAL’s visual identity across all touchpoints.
• Track design trends across Instagram, Pinterest and leading D2C brands.

Must-Have Skills

• AI Tools: Midjourney, Adobe Firefly, Runway, Magnific or similar.
• Design Tools: Photoshop, Illustrator, Canva.
• Video/Motion: Basic After Effects / Premiere Pro.
• Strong understanding of typography, composition, colour and premium aesthetics.
• Experience creating performance marketing creatives, not just organic social posts.
• Ability to work quickly, ideate independently and manage multiple briefs.

Good-to-Have

• Figma
• Shopify familiarity
• Amazon A+ design
• Packaging design
• 3D / Blender / CGI
• Product photography or art direction

Ideal Background

• 2–5 years in a D2C, e-commerce, lifestyle or consumer brand
• Experience across social media, ads, website, packaging and marketplaces
• Strong portfolio is mandatory

We Are Looking For Someone Who

• Has strong visual taste
• Understands both brand creative and performance creative
• Uses AI to improve speed and quality
• Can take ownership from concept to execution
• Understands what converts, not just what looks good

Why Join KRYSSTAL?

• Build the visual language of a growing D2C brand
• Work across product, packaging, website, ads and social
• High creative ownership
• AI-first design environment
• Opportunity to help build a premium Indian consumer brand

Application Requirements

Please share:

Resume + Portfolio + AI-assisted work + Performance creatives + Current CTC + Expected CTC + Notice period

Suggested Job Title:

Graphic Designer – D2C | AI Creative & Performance Design | KRYSSTAL