Graphic Designer

Visual Strategy & Brand Management

1. Develop quarterly and annual visual content strategies for overseas markets, ensuring alignment with local aesthetic trends.
2. Establish and maintain brand visual identity (VI) guidelines for overseas markets to ensure consistent visual output across all channels.
3. Conduct regular research on overseas competitors and trending visual styles, and continuously update the design asset library.

Social Media & Digital Advertising Design

1. Responsible for creating visual concepts and designs for daily operations on overseas social media platforms.
2. Design advertising creatives for overseas digital campaigns and collaborate with the marketing team to conduct A/B testing and optimize performance.
3. Design video cover images and feed thumbnails for overseas social media and digital platforms.

Product Visual Localization

1. Localize product key visuals, product pages, and packaging design based on cultural preferences and consumer behavior in different countries.
2. Lead the visual design and execution of overseas product manuals, brochures, and gift box packaging.
3. Design limited-edition visual elements and marketing materials in conjunction with overseas festivals and promotional campaigns.

Overseas Store & DTC Website Visual Implementation

1. Optimize the visual experience of overseas DTC websites (official sites) to enhance user browsing experience.
2. Design visual merchandising guidelines, posters, lightboxes, and promotional materials for overseas offline stores.
3. Coordinate with overseas teams to ensure consistency and effective implementation of both online and offline visual branding.

Creative Development & Cross-Team Collaboration

1. Participate in creative brainstorming for overseas visual content and provide visual direction for campaign scripts.
2. Develop design templates and simple training materials to guide overseas teams in using basic design tools.
3. Collaborate closely with copywriting, operations, and local overseas teams to ensure designs align with local culture and communication context.

Qualifications

1. At least 3 years of experience in brand design or overseas visual design, with the ability to independently manage the full design process.
2. Creative and innovative, proficient in mainstream design tools, and capable of delivering diverse visual styles and executions.
3. Strong involvement in overseas social media and e-commerce visual content, with a solid understanding of visual guidelines and trends on international platforms.
4. Good communication and comprehension skills, with the ability to collaborate effectively in a cross-cultural environment.
5. Basic video editing skills for social media platforms (TikTok, Instagram Reels, Facebook) will be an added advantage. Experience creating short-form promotional or food-related content is a plus.