Graphic designer content creator

About the role

This position is not open to freelance designers, applicants must live in Perth WA to apply.

The Content Creator & Graphic Designer is responsible for producing the creative content that powers Growplay's marketing across all four markets, including graphics, advertising creative, video and email marketing assets. The position ensures every asset is on-brand, high quality and aligned to the current promotional offer at all times. The position owns the creative execution of each promotional cycle end to end, delivering finished assets to the web, SEO and marketing team members who publish them.

Key responsibilities

• Design on-brand graphics for use across Growplay's websites, social media channels, email campaigns and paid advertising, including banners, promotional tiles, product imagery and infographics.
• Prepare web-ready site assets (hero banners, landing-page graphics and updated product imagery) for each promotional cycle and hand them over to the web team for publishing.
• Maintain a consistent visual identity across all markets, channels and formats.
• Produce static and video advertising assets in the formats and sizes required for Meta, Google, TikTok, AdRoll and other platforms.
• Create and publish short-form video, Reels and UGC-style content for Growplay's organic social channels (Instagram, Facebook, TikTok, Pinterest and YouTube).
• Design and build electronic direct mail (EDM) campaigns in Klaviyo to support promotions and campaigns.
• Deliver campaign assets to deadline for each promotional cycle, coordinating with the SEO Manager and Marketing Manager.
• Develop and maintain Growplay's brand guidelines, and apply them consistently across all channels and assets.
• Prepare storyboards and creative direction for video content.
• Edit and retouch product photography and video footage supplied by the team to produce polished, web-ready assets, using AI-assisted tools where they speed up production.

About you

• A minimum of 3 years' experience as a graphic designer, content creator or video editor in a brand or e-commerce marketing team, with a strong portfolio of web, social, email and paid-ad creative.
• Advanced skills in the Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro / After Effects or equivalent) producing both static and video assets.
• Experience editing and retouching product imagery and video, and producing short-form and UGC-style content for Instagram, TikTok, Facebook, Pinterest and YouTube.
• Experience designing email/EDM campaigns in Klaviyo or a comparable platform.
• Working knowledge of ad creative specifications for Meta, Google and TikTok.
• A sharp eye for brand consistency, layout and typography, and experience applying (or building) brand and style guidelines.
• Well organised and reliable with deadlines, keeping working files and asset libraries in good order.
• Right to work in Australia.

About us

Growplay Monkey Bars designs and sells premium backyard play equipment through four online stores serving the USA, UK, Australia and New Zealand. We are a small, close-knit team based in Balcatta.