Graphics & Motion Designer

Jollof.com is seeking a highly creative, commercially minded and execution-driven Graphics & Motion Designer to develop compelling visual and motion content that strengthens the Jollof.com brand, drives customer engagement, and supports customer acquisition, conversion and revenue growth.

The role is responsible for translating business objectives, marketing campaigns, product propositions and creative briefs into high-quality visual experiences across Jollof.com's digital and offline channels. The successful candidate must combine strong graphic design fundamentals with motion graphics, animation and video-editing capabilities, and understand how creative content contributes to the performance of an e-commerce and marketplace business.

This is not solely a creative-production role. The designer is expected to understand the commercial objective behind each creative and continuously improve designs based on campaign performance, customer behaviour and business feedback.

• Key Responsibilities
• Brand Identity & Creative Direction
• Develop, maintain and continuously strengthen the visual identity of Jollof.com.
• Ensure consistent application of brand guidelines across digital, social, product, advertising and offline materials.
• Develop and maintain brand guidelines, templates and reusable design assets.
• Translate business and marketing objectives into compelling visual concepts.
• Maintain a consistent visual language across customer touchpoints.
• Support the visual development of other EBS brands where required.
• Motion Graphics, Animation & Video
• Create high-quality motion graphics, animations and short-form video content.
• Produce promotional videos, product animations, reels, GIFs, advertisements and campaign videos.
• Translate briefs, scripts and concepts into storyboards, style frames and finished motion content.
• Edit video footage including transitions, sound, graphics, colour correction and visual effects.
• Create motion content optimized for Instagram, TikTok, YouTube, Facebook, websites, digital advertising and other relevant channels.
• Adapt long-form creative assets into effective short-form content for different platforms.
• Maintain high production quality while meeting agreed turnaround times.
• E-Commerce & Performance Marketing Design
• Develop high-performing creative assets for customer acquisition, product promotion and sales campaigns.
• Design website banners, promotional tiles, category graphics, product campaign assets and landing-page visuals.
• Produce advertising creatives for Meta, Google and other paid media platforms.
• Develop multiple creative variations to support campaign testing and optimization.
• Work with the E-Commerce and Marketing teams to understand campaign performance and improve creatives based on results.
• Apply conversion-focused design principles to improve click-through rates, engagement and purchase conversion.
• Social Media & Content Design
• Create visually engaging social media posts, carousels, reels, GIFs, stories and campaign assets.
• Develop YouTube thumbnails, blog graphics and other content-marketing materials.
• Support content creators and marketing teams with visual storytelling.
• Adapt content appropriately across platforms rather than simply resizing the same creative.
• Develop templates that improve consistency and speed of content production.
• UI/UX & Digital Product Support
• Collaborate with Product, Technology and UI/UX teams to develop visual assets for Jollof.com's website and applications.
• Create icons, illustrations, banners and interface graphics.
• Support landing-page and campaign-page design.
• Apply visual hierarchy and usability principles when designing digital experiences.
• Participate in website and platform redesign initiatives where required.
• Ensure visual assets are optimized for web and mobile performance.
• Campaign & Promotional Design
• Translate campaign briefs into complete visual campaign systems.
• Develop key visuals and adapt them across relevant channels.
• Support seasonal campaigns, product launches, vendor promotions, flash sales and special events.
• Ensure campaign assets are delivered according to agreed marketing calendars and deadlines.
• Maintain consistency across online and offline campaign executions.
• Print & Offline Creative
• Design brochures, flyers, business cards, event materials, packaging, signage, banners and merchandise.
• Prepare artwork according to appropriate print-production specifications.
• Coordinate with approved vendors where required to ensure production quality.
• Creative Asset Management
• Maintain an organized central repository of approved creative assets and source files.
• Ensure appropriate naming, version control and archiving of design files.
• Maintain reusable templates and brand assets to improve efficiency.
• Ensure final source files remain accessible to the company.
• Innovation & Continuous Improvement
• Monitor emerging design, motion, e-commerce and digital-content trends.
• Research competitor creative strategies and identify opportunities for Jollof.com.
• Experiment responsibly with AI-assisted design and content-production tools.
• Recommend creative approaches that improve production speed, quality and campaign effectiveness.
• Participate actively in campaign and brand brainstorming sessions.
• Collaboration & Project Management
• Work closely with E-Commerce, Marketing, Product, Technology, Customer Experience and other relevant teams.
• Translate briefs into clear creative deliverables and proactively clarify unclear requirements.
• Manage multiple concurrent projects and prioritize according to business impact and deadlines.
• Respond professionally to feedback and implement agreed revisions promptly.
• Communicate potential delays or constraints before they affect campaign delivery.
• Qualifications & Experience
• Bachelor's Degree or HND in Graphic Design, Multimedia Design, Animation, Fine Arts, Visual Communication or a related discipline.
• Minimum of 2-4 years of relevant professional experience in graphic design, motion graphics, animation, digital content or a related creative role.
• Demonstrable experience creating digital content for brands, e-commerce businesses, agencies or consumer-facing businesses is strongly preferred.
• Experience creating performance-marketing creatives is an advantage.
• Professional certification in Motion Graphics, Animation, Video Editing or a related discipline is an advantage.

Portfolio Requirement

A Strong Portfolio Is Mandatory And Should Demonstrate

• Brand design
• Social media creatives
• Digital advertising
• Motion graphics
• Animation
• Video editing
• Campaign development
• Digital/e-commerce design
• Technical Skills
• Adobe Photoshop
• Adobe Illustrator
• Adobe After Effects
• Adobe Premiere Pro
• Adobe InDesign
• Figma
• Motion Graphics
• Video Editing
• 2D Animation
• Typography
• Colour Theory
• Composition
• Visual Storytelling
• Digital and Social Media Design