GROUND MOBILISER

JOB DESCRIPTION-GROUND MOBILISER

Company: BCIPL

Department: Business Development / Institutional Outreach

Employment Type: Full-time

Location: Kolkata

Experience: 1–3 years

About the Role

We are looking for a Ground Mobiliser who will be responsible for identifying colleges, contacting key decision-makers, and setting qualified appointments with colleges for BCIPL’s team.

The candidate will be expected to actively develop the college network through field visits, phone calls, WhatsApp/email outreach, and relationship building.

This is a target-driven role and is suited to someone who is confident, persuasive, energetic, and comfortable with both fieldwork and professional communication.

Key Responsibilities

• Identify and research colleges and educational institutions within the assigned territory.
• Contact colleges through calls, emails, WhatsApp, and direct visits.
• Connect with Principals, Directors, Heads of Departments, Training & Placement Officers, faculty members, and other relevant decision-makers.
• Introduce BCIPL, its programmes, and practical lab initiatives to prospective institutional partners.
• Generate and qualify institutional leads.
• Set confirmed appointments/meetings between colleges and BCIPL’s management/business development team.
• Conduct follow-ups with colleges to convert initial contacts into meetings.
• Maintain strong relationships with college representatives.
• Conduct field visits to colleges when required.
• Maintain an updated database of colleges, contacts, conversations, follow-ups, and appointments.
• Coordinate meeting schedules and ensure confirmed appointments are attended.
• Share daily/weekly activity and appointment reports with the reporting manager.
• Achieve assigned daily, weekly, and monthly outreach and appointment targets.
• Work closely with the sales/business development team to support the conversion of appointments into institutional partnerships.

Target & Performance Expectations

The candidate will be expected to achieve defined performance targets, including:

• Number of colleges contacted
• Number of decision-makers
• Number of qualified leads generated
• Number of appointments/meetings successfully scheduled
• Appointment attendance/conversion rate

Requirements:

• Bachelor’s degree in any discipline.
• 1–3 years of experience in B2B sales, business development, field sales, institutional outreach, telecalling, appointment setting, or education-sector sales.
• Excellent verbal communication and interpersonal skills.
• Confident speaking with senior college representatives.
• Strong persuasion and negotiation skills.
• Target-oriented and comfortable working with measurable KPIs.
• Good follow-up and relationship-management skills.
• Ability to maintain accurate records and reports.
• Willingness to travel within the assigned territory.

The Ideal Candidate

The ideal candidate is someone who:

• Is confident enough to approach colleges and speak with senior decision-makers.
• Can turn a cold call into a meaningful conversation.
• Is persistent with follow-ups without being pushy.
• Is comfortable with rejection and can continue prospecting.
• Enjoys meeting people and building professional relationships.
• Is highly target-driven and motivated by incentives.
• Can independently plan daily field and calling activities.
• Understands that the primary objective is generating qualified meetings for BCIPL.

Selection Process

Shortlisted candidates may be asked to complete a practical assessment involving:

1. A role-play with a Principal/TPO/college representative.

2. Handling objections such as “Send us the details first” or “We are not interested.”

3. Explaining BCIPL’s programmes and practical labs in a concise and professional manner.

Pay: Up to ₹18,000.00 per month

Work Location: In person