Group Digital Marketing Manager

About Laser 2000:

Established in 1992, Laser 2000 is a premier value-added reseller at the forefront of the photonics, optics and telecoms industry. With a rich history of involvement in groundbreaking technologies, we’re more than just a provider — we're a partner in innovation. From facilitating the inception of optical broadband and quantum technologies to driving revolutions in life sciences, our mission spans a diverse array of applications. As we grow, we’re seeking driven individuals to further our legacy of success.

We believe marketing is central to our next phase of growth and we've recently appointed a Group Marketing Director to lead the transformation of this function. The Group Digital Marketing Manager role is an exciting opportunity to be part of that transformation — shaping our marketing activity with your skills and experience to visibly influence commercial results in an established but growing business. Beyond your digital marketing focus, you will develop a deep understanding of our business – both in the USA and UK – by working closely with other marketing, sales and operations colleagues, ensuring you understand how to maximise the impact of your work on the team's results.

Role Summary:

As our Group Digital Marketing Manager, you will lead our digital marketing endeavours, propelling our brand to new heights. Your hands-on expertise will help us not only reach our audience but resonate with them, converting engagement into tangible outcomes.

Key Responsibilities:

• Spearhead our digital strategy in collaboration with our Group Marketing Director and technical subject matter experts in the business.
• Champion digital campaigns, driving traffic and bolstering our brand's online presence.
• Oversee the management and operation of our digital marketing technology stack, including our websites, social media platforms, emails, and marketing databases.
• Craft and optimise captivating, integrated marketing campaigns across social media, search engine marketing (pay-per-click) and email with compelling calls to action.
• Lead and execute our inbound marketing strategy, developing SEO/AEO strategies, placing us at the top of search engine results on our value propositions and converting visitors on the page to sales or enquiries.
• Partner with our core suppliers’ digital marketing teams to craft collaborative campaigns, furthering mutual growth.
• Remain at the cusp of digital marketing innovations, ensuring Laser 2000 remains a trendsetter, not a follower.

What We’re Looking For:

• Proven experience in planning, leading and executing marketing campaigns, turning concepts into a successful digital-first campaigns.
• In-depth knowledge of current digital marketing tools, strategies, and best practices.
• Collaborative mindset – you'll be working with diverse internal teams and external partners.

Essential

• Experience managing a WordPress website.
• Strong written English and the ability to write clear, professional content.
• Understanding of basic digital marketing principles.
• Experience with SEO/AEO and website content optimisation.
• Experience with managing pay-per-click campaigns.
• Experience creating and managing social media content.
• Good understanding of website structure, navigation and user experience.
• Ability to use Canva or similar tools to create graphics.
• Strong attention to detail.
• Ability to work with technical/product information.
• Comfortable managing multiple priorities and working independently.
• Willingness to learn technical subject matter.

Technical Skills

We would particularly value candidates who have:

• Good working knowledge of WordPress, including plugins and themes.
• Basic HTML and CSS knowledge.
• Understanding of domains, hosting, DNS and SSL at a practical level.
• Experience working with website backups and restoration.
• Familiarity with Google Analytics and Google Search Console.
• Experience creating, executing and optimising pay per click campaigns.
• Understanding of SEO tools and techniques.
• Experience working with spreadsheets, data manipulation, and structured product data.
• Experience in importing or manipulating CSV/XML/JSON product data.
• Basic understanding of databases or SQL.
• Ability to troubleshoot website problems before escalating to a developer.
• Experience with AI website development platforms would be an advantage.

Why Laser 2000?

• Be part of a company that’s making waves in the optics and photonics industry.
• Contribute to projects that change the world, from exploring Mars to decoding the human genome.
• Collaborate with a team of experts and innovators in the field.
• Competitive Salary, Health Insurance, Company Pension Scheme and Company Bonus

Join us in shaping the future! Apply today and let’s innovate together.

Benefits:

• Company pension
• On-site parking
• Private medical insurance

Work Location: Hybrid remote in Huntingdon