Group Director

Who you are

• 11+ years of experience in media planning/strategy, marketing strategy, or integrated client leadership within an agency
• 6+ years of experience leading senior-level team members and managing multiple client portfolios
• Proven track record overseeing complex, multi-channel accounts with full P&L responsibility
• Strong financial and commercial acumen, including revenue forecasting, margin management, and resource planning
• Demonstrated success managing executive-level client relationships and navigating complex stakeholder environments
• Deep expertise in full-funnel strategy development, measurement frameworks (MTA, MMM, incrementality), and cross-channel media planning inclusive of audience insights application to full funnel media application & deep channel understanding
• Experience collaborating across creative, analytics, operations, and technology teams to deliver integrated solutions
• Exceptional executive presence, communication skills, and strategic storytelling ability
• Strong organizational leadership skills with the ability to scale systems, develop talent, and drive operational excellence
• Experience pitching new business as strategic lead
• Bachelor’s degree in Marketing, Business, Communications, or equivalent experience
• Experience leading enterprise-level or multi-brand portfolios
• Background supporting large-scale digital transformation or integrated marketing evolutions
• Experience contributing to agency-level thought leadership or POV development
• Familiarity with AI-driven workflow optimization or advanced planning tools
• Vertical Industry Preferred Experience: Franchisee, National to Local application, Apparel/Retail

What the job involves

• As a Group Director, Client Strategy, you are a senior business and strategic leader responsible for a portfolio of enterprise and high-growth client relationships
• You lead multiple Directors and their books of business, ensuring strategic excellence, operational rigor, and strong financial performance across your pod
• Serving as both an executive client advisor and organizational leader, you drive integrated marketing strategies, strengthen executive partnerships, and deliver portfolio-level growth while setting the standard for cross-functional collaboration and commercial accountability
• You balance visionary leadership with disciplined execution, guiding full-funnel strategies across an integrated media ecosystem which includes paid, owned, and earned channels, while ensuring measurement, audience strategy, and creative align to business outcomes
• Beyond client success, you develop high-performing leaders, strengthen operational systems, and contribute to agency-wide strategic initiatives. At Wpromote, we empower leaders to think boldly, foster an inclusive culture, and create meaningful impact for our clients, our people, and our business
• Owning a portfolio of strategic client relationships, ensuring retention, revenue growth, and profitability across multiple accounts
• Leading and mentoring a team of Directors, setting performance standards and driving development
• Elevating cross-channel, full-funnel integrated media strategy across paid, owned, and earned channels
• Ensuring cohesive media mix design, budget allocation strategy, audience architecture, creative integration, and advanced measurement frameworks
• Serving as an executive-level escalation point and strategic advisor for senior client stakeholders
• Leading high-stakes executive engagements including QBRs, annual planning, and transformational growth initiatives
• Driving portfolio-level forecasting, staffing alignment, and margin management in partnership with Operations and Finance
• Identifying same-store growth opportunities and partnering with Business Development to support new business strategy and pitches
• Scaling best practices across teams to improve planning rigor, reporting clarity, and strategic storytelling
• Partnering with Analytics to operationalize MTA, MMM, incrementality testing, and advanced measurement
• Spearheading innovation initiatives, emerging channel pilots, and first-to-market tests that strengthen agency POVs
• Collaborating with executive leadership to solve organizational challenges and contribute to company growth goals
• Providing regular portfolio health updates and strategic insights to senior agency leadership

Benefits

• Unlimited PTO
• Half-day Fridays every Friday
• 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
• 401(k) with company matching
• Free, confidential Employee Assistance Program
• Free weekly virtual workout classes
• 100% paid parental leave policy for birth, adoption, and foster placement
• Medical and dependent care FSAs
• Wprotege mentorship program
• LinkedIn learning and access to internal training and development
• Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
• Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards