Group Implementation Director

Accenture Song | Melbourne The Opportunity At Accenture Song , we’re reinventing how media works by bringing together creativity, data and technology to deliver greater value, transparency and effectiveness for our clients.

We’re looking for a Group Implementation Director to lead media investment and implementation across our Australian media practice. This is a senior leadership role with responsibility for the quality, efficiency and commercial integrity of media activation across traditional and digital channels.

You’ll provide strategic leadership across media investment, programmatic activation, operational delivery and media-owner relationships, while building a high-performing implementation team equipped for an increasingly automated and AI-enabled media landscape.

The Work

As Group Implementation Director, you’ll:

• Lead media investment governance across TV, BVOD, CTV, out-of-home, audio, digital, programmatic and retail media.
• Own annual investment frameworks, trading commitments, deal structures, pricing benchmarks and value-delivery expectations.
• Lead implementation planning across channels, connecting communications strategy and planning with media-partner responses and investment insights.
• Ensure media investment decisions are transparent, accountable and aligned with client objectives.
• Oversee programmatic activation, including DSP governance, private marketplace curation, curated marketplaces, open exchange management and programmatic CTV and BVOD.
• Establish standards across brand safety, viewability, supply quality, fraud prevention, audience activation and data-led targeting.
• Lead senior media-owner negotiations to secure strong commercial outcomes, innovation opportunities and strategic partnerships.
• Oversee media finance governance, including reconciliation, variance reporting, billing accuracy and commercial reporting.
• Design scalable workflows, tools and processes that improve implementation quality and operational efficiency.
• Integrate AI-enabled tools and automation into campaign setup, optimisation and post-campaign analysis with appropriate governance and quality controls.
• Partner with strategy, performance, data and technology teams to deliver seamless end-to-end campaigns.
• Act as a senior investment authority for clients, presenting recommendations, commercial outcomes and market intelligence.
• Lead, develop and inspire a cross-channel implementation and investment team.
• Build capability across emerging channels, new trading models and evolving media technologies. What You’ll Bring You’ll be an experienced media investment and implementation leader with strong commercial judgement, broad channel expertise and the ability to lead complex delivery environments.

You’ll ideally bring:

• Extensive media investment, implementation or trading experience within a leading media agency.
• Experience leading cross-channel media investment teams at Group Director, Head of or equivalent senior leadership level.
• Expert knowledge of the Australian media market across television, BVOD, CTV, out-of-home, audio, digital, programmatic and emerging retail media.
• Strong experience managing annual investment frameworks, commercial agreements and senior media-owner relationships.
• Deep programmatic knowledge across DSP governance, private marketplace curation, audience activation, open exchange management and programmatic CTV and BVOD.
• Strong commercial and negotiation skills, with a record of delivering measurable value for clients.
• Experience developing scalable operational workflows and maintaining delivery quality across complex accounts.
• Familiarity with AI-assisted media tools, automation and data-driven trading frameworks.
• Strong client-facing capability, with the confidence to present investment recommendations and commercial outcomes to senior stakeholders.
• Experience leading and developing multidisciplinary implementation and investment teams.
• A commitment to transparent, accountable and conflict-free media investment. Why Accenture Song? We’re not just buying media. We’re reinventing how media works.

At Accenture Song, creativity meets intelligence, powered by technology and humanity in equal measure. You’ll join a team redefining how media, data, technology and strategy come together to deliver growth for some of Australia’s most ambitious brands.

If you’re ready to lead the next evolution of media investment and build an implementation capability designed for the future, we’d love to hear from you.