Group Marketing Manager (KL Based)

About the role

We are seeking a dynamic and strategically-minded Group Marketing Manager to lead the full spectrum of marketing for a portfolio of 5 F&B brands across Singapore, while based in Kuala Lumpur. This role combines regional brand leadership with hands-on execution, cross-functional collaboration, and a focus on delivering measurable business growth.

Key responsibilities

• Own the marketing strategy and execution for 5 F&B brands operating in Singapore, ensuring consistent brand voice, positionings, and value propositions across all touchpoints
• Develop brand roadmaps, annual activation plans, and budget allocations that align with business goals
• Translate brand strategies into integrated campaigns spanning digital, offline, PR, events, and partnerships
• Lead end-to-end marketing from insight gathering to execution and optimization
• Conduct market research, consumer segmentation, and competitor analytics to inform strategy
• Develop creative briefs, manage media planning, content calendars, and performance measurement
• Lead digital marketing, CRM, loyalty programs, social media, and influencer collaborations
• Manage trade marketing, in-store activations, packaging, and launch events
• Set measurable objectives (KPIs) and define success metrics for campaigns and brand initiatives
• Build and mentor a team of 2 Marketing Executives with defined roles, responsibilities, and development plans

About you

• Minimum 5–7 years in successful marketing roles within the F&B sector, ideally with multi-brand portfolio management
• Demonstrated ability to craft integrated marketing strategies and translate them into actionable campaigns
• Experience building and leading a small marketing team with strong people management and mentoring capabilities
• Comfortable working across KL and Singapore, with ability to adapt to different market dynamics and regulatory contexts
• Excellent written and verbal communication in English with ability to present insights and recommendations to senior stakeholders
• Proficient in marketing analytics, ROI measurement, and performance optimization
• Ready to travel fortnightly to Singapore and work in KL office as required