Group Sales Manager

At the Clearwater Beach Marriott Resort & Suites on Sand Key, Florida's only all-suite Marriott hotel, we pride ourselves on being the best employer in the area. What sets us apart? Our culture, full benefit plans, including 401k with a company match, and our lucrative bonus programs, to name a few. We are looking for talented people who have a genuine passion for service to others. Our Core Values involve personal development, people, and a desire for wanting everyone to succeed. We believe each member of our team has a key part to play in our delivery of outstanding customer service and memorable experiences for each guest. We strive to run a hotel that people want to come to, not through. Find out today what a career with Pyramid Global at the Clearwater Beach Marriott Resort & Suites on Sand Key can mean for you!

Position Summary

The Group Sales Manager is responsible for proactively developing, soliciting, and converting group business to achieve the hotel’s room revenue, catering, and overall commercial goals. This position manages key accounts and high-value group opportunities while actively prospecting for new business and expanding relationships within assigned market segments.

The Group Sales Manager is expected to demonstrate strong ownership of the sales process, from prospecting and lead generation through contracting, turnover, and account development. The position requires a highly proactive, results-driven sales professional who can strategically sell the hotel, maximize revenue opportunities, and build long-term client relationships.

Essential Responsibilities

• Proactively solicit and secure new group business through prospecting, account development, networking, industry events, referrals, and market research.
• Manage assigned group market segments and accounts, with primary responsibility for larger and higher-value opportunities.
• Respond to qualified sales leads promptly and develop compelling proposals designed to convert business.
• Conduct effective sales presentations, property tours, site inspections, and client entertainment.
• Negotiate guest room rates, meeting space, food and beverage requirements, concessions, and contract terms while protecting the hotel's profitability.
• Prepare proposals, contracts, and related sales correspondence accurately and within established response-time expectations.
• Maintain an active prospecting pipeline and consistently identify new accounts and revenue opportunities.
• Develop strategic account plans for key customers and uncover additional opportunities within existing accounts.
• Conduct regular sales calls, appointments, client visits, and outside sales activities.
• Partner with Revenue Management and hotel leadership to evaluate opportunities based on rate, room-night contribution, meeting-space utilization, food and beverage potential, and total account value.
• Understand hotel need periods and proactively target business that supports occupancy, ADR, RevPAR, and total revenue objectives.
• Maintain accurate account, contact, activity, lead, tentative, and definite business information within the hotel's sales system.
• Consistently meet or exceed established individual room-night, room-revenue, catering, prospecting, and activity goals.
• Participate in weekly sales meetings, business reviews, revenue strategy discussions, and pipeline reviews.
• Maintain strong knowledge of the hotel, competitive set, market conditions, renovations, destination demand generators, and competitive positioning.
• Develop relationships with meeting planners, corporate accounts, associations, third-party intermediaries, destination partners, and other key business sources.
• Represent the hotel at trade shows, networking events, sales missions, client events, and industry functions as assigned.
• Ensure a seamless transition of definite business to the appropriate event or operations team.
• Maintain ongoing client relationships after contracting to encourage repeat business and referrals.
• Support the Director of Sales & Marketing in executing the hotel's overall commercial strategy and annual sales plan.

Performance Expectations

The Group Sales Manager is expected to demonstrate a high level of accountability and independent ownership of assigned markets. Success will be measured through achievement of individual revenue and room-night goals, new account acquisition, pipeline development, conversion, account penetration, sales activity, and contribution to overall hotel performance.

This is a revenue-producing sales position and requires consistent proactive selling rather than reliance primarily on incoming leads.

Qualifications

• Bachelor's degree in Hospitality, Business, Marketing, or related discipline preferred.
• Minimum 3–5 years of hotel sales experience, preferably within an upscale, upper-upscale, luxury, or full-service hotel environment.
• Demonstrated success managing group accounts and achieving revenue goals.
• Strong prospecting, negotiation, presentation, relationship-management, and closing skills.
• Experience with hotel sales and CRM platforms; Marriott CI/TY experience preferred.
• Strong understanding of hotel revenue management, group pricing, displacement, concessions, and total account value.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple accounts, leads, deadlines, and priorities.
• Ability to work independently while collaborating effectively with Revenue Management, Catering/Event Management, Operations, and hotel leadership.
• Ability to travel locally and nationally to participate in occasional industry events, trade shows, and sales missions.

Leadership Competencies

The successful Group Sales Manager demonstrates:

Revenue Ownership – Takes personal responsibility for achieving assigned goals and generating measurable results.

Proactive Selling – Consistently identifies and pursues new business rather than depending solely on inbound opportunities.

Strategic Thinking – Understands how rate, dates, pattern, meeting space, food and beverage, and overall account value impact the hotel's commercial strategy.

Accountability – Meets deadlines, maintains accurate systems, follows through on commitments, and communicates proactively.

Relationship Building – Establishes credible, long-term relationships with customers and internal partners.

Closing Ability – Creates urgency, addresses objections, negotiates effectively, and moves opportunities toward definite business.

Team Leadership – Demonstrates professionalism, collaboration, and leadership within the sales organization.

Reporting Relationship

Reports to: Director of Sales & Marketing

Works closely with: Revenue Management, Catering/Event Management, Reservations, Front Office, Food & Beverage, and hotel executive leadership.

Job Type: Full-time

Pay: From $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person